Built on the premise of the circle of life, a beautiful new ad by Ariel India has got the social media abuzz, and in a good way. The ad, which is being widely shared on social media platforms, sends a powerful message to men to share the load with their female counterparts because it’s not just a “mother’s job”.
Such is the reach of the ad that Facebook’s Chief Operating Officer Sheryl Sandberg also shared the video from her Facebook page. “This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents’ behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams,” she wrote.
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The video, part of the #ShareTheLoad campaign by Ariel India, Proctor & Gamble and BBDO Worldwide, has gone viral. The heart-warming video shows a girl’s father apologising to her in a letter for setting a wrong example by not lending a helping hand to his wife, her mother. He goes on to comment on how it would have been a similar situation in his son-in-law’s family as well, which is why she’s okay with the idea of taking care of everything — all by herself. From work to household chores, to every tiny need of her husband and children — who, not once, come to help her out as she stretches herself running about.
“Sorry that I never stopped you, while you were playing house. I never told you that it’s not your job alone, but your husband’s too,” he writes in the letter.
What happens at the end is bound to move you. No wonder it has touched thousands.