Built on the premise of the circle of life, a beautiful new ad by Ariel India has got the social media abuzz, and in a good way. The ad, which is being widely shared on social media platforms, sends a powerful message to men to share the load with their female counterparts because it’s not just a “mother’s job”.
Such is the reach of the ad that Facebook’s Chief Operating Officer Sheryl Sandberg also shared the video from her Facebook page. “This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents’ behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams,” she wrote.
The video, part of the #ShareTheLoad campaign by Ariel India, Proctor & Gamble and BBDO Worldwide, has gone viral. The heart-warming video shows a girl’s father apologising to her in a letter for setting a wrong example by not lending a helping hand to his wife, her mother. He goes on to comment on how it would have been a similar situation in his son-in-law’s family as well, which is why she’s okay with the idea of taking care of everything — all by herself. From work to household chores, to every tiny need of her husband and children — who, not once, come to help her out as she stretches herself running about.
“Sorry that I never stopped you, while you were playing house. I never told you that it’s not your job alone, but your husband’s too,” he writes in the letter.
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What happens at the end is bound to move you. No wonder it has touched thousands.