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Durex announced their ‘baingan-flavoured condoms’ and the world got trolled

When Durex announced the #BreakingNews that it was introducing an eggplant flavoured condom, people across the world found it difficult to digest.

By: Express Web Desk | Published:September 6, 2016 12:50 pm
Durex trolled the world by announcing eggplant-flavoured condom Durex trolled the world by announcing eggplant-flavoured condom

There have been requests made to condom manufacturers to introduce chicken, bacon, whisky and other extremely weird flavoured and themed condoms, but we’re sure nobody can possibly ask for eggplant aka aubergine aka baingan flavoured condom, right?! So what if that purple vegetable seems to have replaced the more popular banana as the emoji of choice when it came to depicting the male genitalia this year – would you really want it as a condom flavour?

So, when Durex announced the #BreakingNews that it was introducing an eggplant flavoured condom, people across the world found it difficult to digest.

Durex Global tweeted from its official handle, “#BreakingNews: We’re launching an exciting new savoury #condom range – Eggplant flavour! #CondomEmoji” with a picture of a faux packet which obviously made people believe it’s true.

In no time, the tweet went viral and jokes started pouring in. Believe it or not, Indian Twitterati suggested tinda (round gourd) flavour, sabudana (sago) for fasting days, and seviyan (vermicelli) flavour for Eid days! While most made fun of it, some took offence to the use of the phrase ‘Breaking News’. Nevertheless, a single tweet broke the Internet.

However, whoever believed it, got massively trolled by Durex. No, they’re not introducing any such flavour. The tweet was the part of company’s ongoing campaign encouraging social networking websites and messengers to introduce a condom emoji because they believe people are more comfortable talking about sex over messages. “You got us, there’s no Eggplant condom! But why no #CondomEmoji? RT if you agree emoji makers should make one!” Durex tweeted after a couple of hours.

Reportedly, Durex conducted a survey in 2015 which revealed that 84 per cent of 16-25-year-olds like to talk about sex using emojis. And the other obvious reason is to promote safe sex.

“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections, including HIV and AIDS,” Durex’s marketing director Karen Chisholm was quoted in a Metro News report.

Meanwhile, here’s how Durex trolled the world.

While we are talking about it, what if there were a baingan-flavoured condom available in the market?