Tata Sky has become the first DTH platform to launch a video-based Karaoke music service in partnership with Hungama.com. To avail the service, Tata Sky+ HD subscribers will have to spent Rs 1,990 for a mike and annual subscription. The service will be available from February 20.
Commenting on the launch, Tata Sky Chief Commercial Officer Vikram Mehra said the company was trying to capitalise on India’s love for Bollywood movies and Hindi songs. “Karaoke enables our subscribers to share a few laughs and great moments with family and friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”
Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience. There is even a ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis.
Hungama.com CEO Neeraj Roy said this new service will be a game changer of how the masses enjoy music.