@NarendraModi overtakes @WhiteHouse on Twitter, becomes fourth-most followed world leader

@BarackObama is most followed world leader with 43 million followers of his campaign account

By: Tech Desk | New Delhi | Updated: June 26, 2014 12:07 pm
Prime Minister Narendra Modi is using Twitter as a power tool to broadcast his messages. (Source: PTI) Prime Minister Narendra Modi is using Twitter as a power tool to broadcast his messages. (Source: PTI)

Since his election in last month, Prime Minister Narendra Modi (@NarendraModi) has become the fourth-most followed world leader on Twitter, with 4,981,777followers. He has surpassed the United States White House account, @WhiteHouse (4,980,207), on Wednesday, and is using Twitter as a power tool to broadcast his messages, according to Twiplomacy, an annual global study of world leaders on Twitter by PR firm Burson-Marsteller.

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Released on Wednesday, the study also revealed that more than 83 per cent of all United Nations governments have a presence on Twitter, and two-thirds (68 per cent) of all heads of state and government have personal Twitter accounts.

The data was collected in June 2014 from the accounts of 643 heads of state and government, foreign ministers and their institutions in 161 countries worldwide looking at more than 50 variables using Twitonomy. Burson-Marsteller used Doesfollow to analyse Twitter relations between world leaders.

Moditwitterhandle_475

“I am a firm believer in the power of technology and social media to communicate with people across the world”, Narendra Modi wrote in his inaugural message on his new website. Within weeks of his election in May 2014, the @NarendraModi account has moved into the top five most followed Twitter accounts of world leaders with close to five million followers.

Twiplomacy findings also reveal that Narendra Modi is the second most followed Asian leader on Twitter, but is not very well connected with Asian leaders, in terms of mutual peer connections. Modi is not the topmost virtually conversaational leader, even though he features on number four in the study of most active Asian leaders.

As of 24 June 2014, the five most followed world leaders were U.S. President, Barack Obama (@BarackObama) with 43 million followers of his campaign account, Pope Francis (@Pontifex) with 14 million followers on his nine different language accounts, Indonesia’s President, Susilo Bambang Yudhoyono (@SBYudhoyono) with 5 million followers, the @WhiteHouse and @NarendraModi. However, the most followed world leaders follow few other peers, and they are hardly conversational. @BarackObama and the @WhiteHouse only follow three other world leaders, namely Norway’s Erna Solberg, Russia’s Dmitry Medvedev and the UK government.

“This study illustrates that while the number of followers is important, the number of mutual connections is even more important”, said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East and Africa and Global Chief Strategy Officer. “It is interesting to see how foreign ministries have created large digital networks on Twitter where not every tweet is approved by lawyers and press officers. Corporations and CEOs can learn a lot from politicians on Twitter, in terms of embracing digital tools for communications and how to connect with peers and influencers.”

 

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  1. K
    khodsal
    Jun 26, 2014 at 5:42 am
    India is the second largest potion in the world, but accessibility of computer or electronics devices is not that high.
    Reply
    1. A
      Atish Narlawar
      Jun 26, 2014 at 2:05 pm
      It may valid in one side, but india internet infiltration connectivity is very low. Many of active social indians are not also on twitter at all.
      Reply
      1. V
        vijay
        Jun 26, 2014 at 4:34 am
        if you consider, its based on Indians potion, then china president should have highest followers as it has large potion than India LOL :)you cant take this biter pill :)
        Reply
        1. J
          Jay
          Jun 26, 2014 at 4:35 am
          India is developing country very few percentage of people are using internet and having an twitter account is very far from reach. china is most poted, what about them?? their leaders not even make to top 10
          Reply
          1. P
            P R
            Jun 26, 2014 at 6:52 am
            since it is mostly based on internet connectivity, i don't think having more potion is a big advantage....... by that logic why is china missing.... it got more potion and even better internet connectivity..
            Reply
            1. N
              Nagendra
              Jun 27, 2014 at 4:13 am
              Narendra modi you are great. We believe you will stop Corruption in India.
              Reply
              1. V
                Vengrai
                Jun 25, 2014 at 3:36 pm
                When it is a question of sheer NUMBERS India and China with their burgeoning potions are hard to beat.So comparison with other countries, (even USA,) seems invidious.Quality, not quany counts, Sathya Pararth
                Reply
                1. E
                  enayat
                  Jun 26, 2014 at 3:23 am
                  its obvious as india is the largest potion in the world, nothing to be proud of
                  Reply
                  1. L
                    Lamda
                    Jun 26, 2014 at 7:29 am
                    err... 2nd largest, 1st is ofcourse China ... but what you trying to imply is understandable.
                    Reply
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