India’s economic growth and increasing purchasing power parity has empowered the average middle-class family to afford a comfortable and healthy lifestyle. Air conditioners that were once considered as a mark of luxury have now found a fair place in almost every middle-class household, not only in the metros but also in the small cities.
With the introduction of newer technologies, healthcare benefits and energy efficiency, consumers have become more aware of their necessities and they have a wide variety of brands and product offerings to choose from. Industry experts and analysts have projected ‘Energy Efficiency, Healthcare and Innovation’ as the three commandments that will guide consumer buying behavior in 2014.
Brands are now launching highly energy efficient five star rated ACs that are also exceptionally designed and include value added features especially developed for Indian markets, based on health conditions, local climatic patterns and consumer requirements. Apart from being cooling devices, these new age ACs are also high on innovative features like humidity control, air purification and a newly launched feature that repels mosquitoes in a non-toxic way for you to enjoy a sound sleep, especially in a season where serious epidemics like dengue, malaria are at their peak.
Saurabh Baisakhia, Business Head, Air Conditioners, LG India, explains the important factors to be considered while buying an AC this summer:
Capacity: The capacity of the air conditioner should be considered depending on the floor size of the room for which the AC is required. A rough measure states that an area in range of 120 ~140 Sq. ft. area will need 1 ton, 150 ~180 Sq. ft. area will need 1.5 ton and 180 ~240 Sq. ft. area will need 2 ton cooling capacity air –conditioner.
Energy efficiency: Today, with rising mercury levels and increasing electricity tariffs, an energy efficient model of air conditioner is a must-buy. Air conditioners come with star rated energy efficiency ratings; also called EER, which has been standardised by the Bureau of Energy Efficiency (BEE). Therefore, any unit with more stars will consume lesser electricity than one with a lower star rating.
Split or window AC: Another deciding factor is whether you want a window AC or a split model. Though window units are cheaper and easy to install, split ACs are quieter, aesthetically more pleasing and provide better air distribution.
Product Price: Price is another important factor to consider as more features and higher star ratings account for a higher price tag. For every star rating increase there is an increase of around Rs 2,500. An Inverter AC is usually 20% higher than a 5-Star rated Split AC.
Air Quality: Indoor air quality is very important while deploying ACs at home; hence AC with a good filter is extremely important to improve indoor air quality. A good filter not only ensures clean air but also enhances the cooling performance and energy efficiency of AC by preventing the choking of evaporator coil due to dust.