India-minded Hike messenger has announced that it has now crossed the 20 million user mark, 18 months after its launch. Hike was launched globally in December 2012 by Bharti SoftBank (BSB) and added its first 5 million users in nine months. However, the app remains Indian at heart and still has 90% users from India. In fact, 80% of its users are under the age of 25.
Kavin Bharti Mittal, Head, Product and Strategy, Hike messenger, said: “The rate at which hike messenger has grown in the last 18 months is phenomenal and is a strong testament of the right direction in which the product is steering. We will continue to focus heavily on introducing new and innovative features to bridge the existing gaps in the IM market in India.”
Hike now has new features like ‘Big File Transfer’ for up to 100MB each and a ‘Hidden Mode’ that lets users keep their private chats hidden from others.