Ericsson’s report on growth of mobile broadband in India estimates that mobile subscriber base will grow from 795 million in 2013 to 1145 million subscribers by 2020. Simultaneously, smartphone penetration will grow from 10% or 90 million devices in 2013 to 45% or 520 million devices.
The company’s analysis says that a strong user base and high-speed broadband connectivity will fundamentally change the way people live, interact and do business; with consumers expecting data connectivity at all times, everywhere.
As Mobile broadband usage is on the rise with social media, web browsing and chat driving more than a third of the mobile broadband traffic currently. Video consumption also continues to grow.
The company’s studies says that in India, ubiquitous mobile broadband experience for users is a challenge at present, with only a third being able to access internet over a mobile broadband network every time they attempt.
Ajay Gupta, Head of Strategy & Marketing, Ericsson India said, “Consumers’ value broadband and their expectations around experience are evolving fast. Smartphones and MBB services are becoming more affordable. As a result, we are seeing the advent of a new Networked Society in India as in other parts of the world that will benefit consumers and businesses alike”.
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Ericsson listed superior network reliability, coverage and speed as key elements for a good mobile broadband experience.
Ericsson also said in its report that operators looking to effectively monetize broadband services and tap future growth opportunities need to significantly invest in scaling network performance in three areas – ensuring network ubiquity, consistent app coverage and new charging models based ‘personalization’ that address consumer’s specific preferences.