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BlackBerry Z3 India launch soon, could be priced around Rs 11,000

The phone is likely to be priced around Rs 11,000.

By: Tech Desk | New Delhi | Updated: June 16, 2014 11:41 am
The BlackBerry Z3. (Source: blogs.blackberry.com) The BlackBerry Z3. (Source: blogs.blackberry.com)

The BlackBerry Z3, the first full touchscreen budget phone from the Canadian smartphone maker, could be hitting Indian stores in a couple of weeks, it is learnt. The new Jakarta version of the phone started selling in Indonesia from May 16 and got great response.

The phone was manufactured primarily for the Indonesian market, where BlackBerry is still very popular. Indonesia and India are pretty much the last volume market of the company.

The Z3, a 5-inch touchscreen phone running the new BlackBerry 10 Operating System version 10.2.1, is the first to produced in partnership with Taiwan’s Foxconn,  the world’s largest electronics contract manufacturer.

This is why the Z3 will have a very attractive price. Based on the price in Indonesia, we estimate the phone to be priced around Rs 11,000. BlackBerry might even try and recapture its lost market by pricing the phone under Rs 10,000.

It is likely that BlackBerry will try and woo those upgrading to an affordable phablet with its new offering. However, the paucity of apps and the competition from Android devices, could deter new buyers. One positive for the company is the fact that you can now get Android apps to run on the devices running its latest OS version from third-party app stores. However, this does not have a hundred per cent success rate and the Canadian company itself does not trumpet this feature all that much.

The Z3 could also be BlackBerry’s last tryst with a full touchscreen device. The company has already announced its intention to bring back QWERTY in future devices. Whether it mass produces another full touch device will depend to a large extend on the success of this phone.


OS: BlackBerry 10.2.1 OS
PROCESSOR: Dual-core 1.2GHz Snapdragon 400
DIMENSIONS: 140×72.8×9.26mm
WEIGHT: 164 grams
DISPLAY: 5-inch qHD (960×540 pixels) 220ppi
RAM: 1.5GB
STORAGE: 8GB expandable up to 32GB using a microSD card
CAMERA: 5MP rear/ 1.1MP front
BATTERY: 2,500mAh

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  1. R
    Raj Brar
    Jun 15, 2014 at 9:23 pm
    The better price, bigger screen and huge battery is a plus in countries where the phone is your computer. BlackBerry is hard at work improving Android run time on BlackBerry 10. The plan is to fully support Android for consumer apps and have native corporate Apps for security conscience users. Why not make the jump to Android? BlackBerry has a very security based OS and special features which some value but failed to gain large traction among consumers who love apps. Now that BlackBerry 10 is a year old, he is grown up and is better equipped than at launch
    1. D
      Jun 15, 2014 at 5:29 am
      Sold out launch only means that blackberry failed to get the proper supply to the stores.
      1. J
        Jun 14, 2014 at 2:09 pm
        Gotta love these little digs - Nothing about sideloading Android apps, Last full touch screen device?? Give your head a shake! John Chen said last week that there was 3-4 new devices coming and one of them would be full touch screen. Oh and nothing about the Z3 selling sold out when it was launched a couple weeks ago.
        1. M
          Jun 18, 2014 at 6:26 am
          Is this dual or single sim?
          1. N
            Jun 14, 2014 at 9:45 am
            The Indonesian launch was a couple of weeks ago! Seriously! You guys really need to pull up your socks!
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