‘Big Billion Day’ sale gets Flipkart millions of unhappy customers

The Big Billion Day sale seems to have earned Flipkart more angry customers than satisfied ones.

Written by Debashis Sarkar | New Delhi | Updated: October 6, 2014 9:58 pm
#BigBillionDay gets Flipkart millions of unhappy customers The Big Billion Day sale seems to have earned Flipkart more angry customers than satisfied ones.

Amidst lot of hype, fanfare and not to forget the full page advertisements on leading newspapers across India, Flipkart introduced “The Big Billion Day” sale on Monday. The e-commerce giant offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 — though we couldn’t find both online. To make the sale even more irresistible, customer could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.

The mega sale started at 8 am and within minutes most of the attractive deals where out of stock. Customers who logged in after 10 am was desperately trying to figure out what exactly Flipkart was offering on its Big Billion Day as most products were sold out. Around noon, Flipkart’s servers gave away to the huge demand and services were disrupted for a short while.

Flipkart’s #BigBillionDay hash tag on Twitter was trending in the morning but soon several other hashtags, critising the sale, like #Flopkart, #Failkart, #Fraudkart, etc started to catch up, as disappointed buyers took to Twitter to express their dissatisfaction. Later in the day, it seemed Flipkart had earned more angry customers than satisfied ones from “The Big Billion Day” sale initiative.

However, Flipkart founders Sachin Bansal and Binny Bansal feels that “The Big Billion Sale” was a great success. “The Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India. We are delighted by the overwhelming response from our customers since 8 am today. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce,” said the founders in a statement.

Previously, Chinese mobile manufacturer Xiaomi made headlines through its flash sales on Flipkart. Which again attracted a lot of criticism, as it simply failed to sell enough, and resulting in a large segment of Indian buyers swearing never to try buying a Xiaomi phone in future. For many, “The Big Billion Day” sale was a redux of the Xiaomi shopping experience.

Flipkart’s sale got over (products going out of stock) before buyers could even actually realise, a classic example being the Samsung Tab 2 which was being offered for Rs 1,399. “The Big Billion Day” must have surely helped in clearing stocks but this would have been far better if Flipkart had clearly mentioned this as a limited flash sale to at least check the public relation nightmare.

Also, visitors complained about prices being marked up before sale as several products were available at lesser prices on rival websites like Snapdeal and Amazon without any offer.

Feel free to share your #BigBillionDay shopping experience in the comment section below.

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First Published on: October 6, 2014 6:38 pm
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    Mithun kk
    Oct 15, 2015 at 2:11 am
    Flipkart is cheating the customers by conducting this big billion offers.... I have selected one pen drive and dresses to purchase for big billion day so that I can get for cheap rate... But on big billion days they are selling for the same rate... Those customers who are seeing for first time are getting trapped.... This should be bought into noticed
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      Abhijeet
      Oct 7, 2014 at 3:40 am
      flipkart please give this offer once again some other day like diwali or any special day
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        Naveen
        Oct 6, 2014 at 1:48 pm
        This BIG BILLION DAY by Flipkart is a total scam....Let me quote an instance..1) They show Nokia Lumia 525 at just Rs. 900.....I logged on to flipkart at 7:55 am(The was scheduled to start at 8:00 am) & guess what, it already displays SOLD OUT (5 minutes before the started)....(This is just to get people exited so that they begin to think this is one of a and such an opportunity should not be missed)2)Is it just me or has anyone else noticed that the products that you've really been wanting to buy for quiet some time now, their prices are more or less the same... heavy discounts are shown on irrelevant products , just to encourage the users to buy...3) I was planning to buy a pair of formal shoes for a long time now...few months back the price displa was around 1900...I thought I would wait for the prices to fall but suddenly the price goes sky high to an amount of rs. 3600 and finally today on this BIG BILLION DAY they offer a so called "heavy discount" and are selling that particular shoe at an amazing price of 2800.... :pFlipkart your doomsday is near...You might be running a business...you might be planning things strategically but guess what.. a country that has the second largest potion in the world...you're definitely being watched... over the past few months you yourself dug your grave by hiking the prices but with this BIG BILLION DAY you certainly have put the FINAL NAIL IN THE COFFIN..Best of luck losers(flipkart)....your time has come
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          Aki
          Oct 10, 2014 at 7:37 pm
          when will flipkart deliver the orders booked on #BBD
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            Aamir Ahmed
            Oct 7, 2014 at 6:10 pm
            If this were snapdeal or amazon they would have honoured the order or given me free credits worth the graphic card itself.
            Reply
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              Aayush
              Oct 6, 2014 at 1:44 pm
              First time Flipkart disappointed me. First of all all products were out of stock, second most of the product prices were hiked already and today they were on means Flipkart was making fool to customers, Third and the most surprising I ordered a Novel "Half Girlfreind" and I didn't received any confirmation message or email for my order as well as Flipkart cleared all my Past History purchase from my profile. Now, I don't have any kind of proof that I had ordered any product today...Felling much disappointed
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                Ajith Kumar
                Oct 7, 2014 at 9:22 am
                Do you know about Aliexpress a chinese shopping site? They will offer like this, name as GAGA Deals. In gaga deals they will updated what products are going to come and how many quany they are going to offer.Anitha,you are asking that you expect fk will offer iphone for Rs. 100!!!Ans: yes we have expected that from flipkart. Previously I have placed some mobiles for $1 at Gaga Deals at aliexpress and placed lots of order for $1 to $10. Anyway why then Flipkart Advertised Samsung Tab for 1310, if they don't have sufficient fund? Did you hear any one got Samsung Tab for 1310, or 2TB External Harddisk, Kodak camera? No one is received that.You have said that your friend got a huge discount on Lifestyle!!! Did you visit the flipkart site before 1 week you can know the truth. Almost they offered lots of lifestyle products 10% to 60% discount. Before of the BBD they hiked the price more than the mrp amount and published lifestyle products are 80% off, 90% off.Finally did you compared the price before buying of Flipkart yesterday? No... You can know the truth, If you compared the price before placing the order.There is no one happy about steal deals of Flipkart. They offered Moto E for Rs. 1500. After the confirmation and packed the order, we have received a sms stated your order has been cancelled. When we contact the CC they replying, this will be a technical issue. So we are cancelling all moto E orders who are placed for Rs. 1500. Moto E launched by Flipkart and sold by WS retailer. If is it technical issue, then this is fault of flipkart. They want to satisfy the customers. They are not following rules. Yesterday BBD T&C is NO Cancellation, NO Refund. Then how they cancelled the orders.Finally am saying they are cleared old stocks. BBD s will be happy to the owners not for a customers. Flipkart Lost his retion.
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                  Adithya Kasim
                  Oct 6, 2014 at 6:25 pm
                  It's very horrible at 2pm they had put Nokia X for 700 & 900 but as we proceeded to buy now option it's showing as 7k n 9k they are trying to fool people and it's a cheap way of marketing.... Moreover the had to start at 8am but my friend's friendbought many products at morning 4 itself and when I logged in at 8 all best offers were sold out.... Wats the use of the ?????, wake up flipkart
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                    ADITYA
                    Oct 7, 2014 at 4:01 am
                    First this on this day i know that I will not get any thing on less price, as already there are lots of dealers, corporate persons, cybercafe persons, people in metropolitan cities like Delhi, Mumbai, Bangalore etc, were ready with there very high speed network to puirchase all these product,which were going to re at ebay etc at much higher prices.I choose to purchase Redmi 1s, Digiflip headset, Powerbank and got it.When I tried to purchase LED tv website say it can't be available at your location. My question is then why you kept such type of items on which can not be supplied to a city like Dehradun, which is capital of Uttranchal, and well connected through Air, Train and Road and having all couriers services available. and above all you are providing all other product to this location.One more intresting this, Price of VU 40 inch full HD led tv on Snapdeal before starting of was 29900 RS and as soon as started on FLIPKART, it was priced at on SNAPDEAL as 24000 Rs while on FLIPKART it was 24400 Rs, and when this product went out of stock on FLIPKART, SNAPDEAL immidiatly raised its price to 27900 Rs,What a game pla by both of these retail stores.Actually before coming to WALMART, these INDIAn ENGLISH man cheating us as once done by english GOVERNMENT before the independence.
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                      mohit
                      Oct 6, 2014 at 6:34 pm
                      Flopkart just fooled people and wasted their time. I started from flipkart n ultimately end up buying from snapdeal.....I believe compeors like snapdeal must have beneed from their ill managed event...let's see what amazon has to offer on their so called diwali
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                        Akhil Surendran
                        Oct 6, 2014 at 6:24 pm
                        Well early bird gets the worm. I just grabbed 2 pc 16gb card for 440 bucks. Thank you flipkart
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                          Avinash Jaiswal
                          Oct 7, 2014 at 4:47 pm
                          Flipkart fooled public. Very disappointing, it was shown that pen drives were worth ₹1 was sold. But it was never shown up for purchase. Flipkart’s got over an example the Samsung Tab 2 which was being offered for Rs 1,399 got over (products going out of stock). It was big day for foolish customer as it was Fraud website giving false discounts.
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                            Akul Novio
                            Oct 6, 2014 at 6:15 pm
                            Flipkart sucks! I ordered a product which was 17000 before the , flipkart offered it for 8550... I ordered the product for 8550 and my order was approved. But after a few hours I got a sms stating that my order has been cancelled due to high demand! So Flipkart is irresponsible and totally careless about their customers.
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                              am
                              Oct 7, 2014 at 10:54 am
                              file a complaint with the consumer forum.
                              Reply
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                                Amol Mane
                                Oct 12, 2014 at 10:29 am
                                Fake ad by flipkart. Some products were not in shopping list. e.g. 2 tb external hdd for Rs.600/-was not in list. For boosting flipkart published some false offers. BTW I got e Dream Uno Android One handset today.
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                                  Anand
                                  Oct 6, 2014 at 4:12 pm
                                  actually I ume..... no happened.....it's just an adver folks.......foolkart fooled all of us!
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                                    Andy
                                    Oct 6, 2014 at 11:28 pm
                                    The important question to I want to ask to the promoter of Flipkart is please make us explain how you can afford to take such a humongous hit (heavy discounts) and is it sustainable business. If vendor is not giving discount then who is taking the hit (discounts).Consumer should also ask simple but logical question as, any Startup got funding is not only parameter of their managerial skill or success of idea.Any business which has turnout to be a successful / sustainable made material difference to not only producer, but all stackholder involved. In case of Flipkart i am unable to get their business logic.If they offer discount becoz their chest has become more powerful (after funding) then just think how workable that be a solution?May be people out there do not want to think beyond their personal gain but let me tell you they want get such gain going too long. till that time flipkart will hit news headline.
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                                      Orcrist
                                      Oct 7, 2014 at 7:45 am
                                      I cannot believe that Flipkart stooped to such low standards.I have always been a big supporter of Flipkart over Amazon. I thought it was better to support an Indian b rather than a big foreign corporation.However, this BS that Flipkart has just pulled is causing me to rethink my priorities..
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                                        Orcrist
                                        Oct 7, 2014 at 7:36 am
                                        Wasn't there an option for Cash on Delivery ?
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                                          Orcrist
                                          Oct 7, 2014 at 7:34 am
                                          What are you talking about ?Kindle is a product by Amazon. It is sold exclusively on Amazon's webpage and a few retail chains like Croma and Reliance Digital.Its not Flipkart's fault that you didn't have your facts right.
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                                            Orcrist
                                            Oct 8, 2014 at 9:00 am
                                            What are you talking about ?Kindle is a product made by Amazon !It is sold exclusively on Amazon's webpage and a few retail chains. Its not Flipkart's fault that you didn't have your facts right.
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