Amidst lot of hype, fanfare and not to forget the full page advertisements on leading newspapers across India, Flipkart introduced “The Big Billion Day” sale on Monday. The e-commerce giant offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 — though we couldn’t find both online. To make the sale even more irresistible, customer could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.
The mega sale started at 8 am and within minutes most of the attractive deals where out of stock. Customers who logged in after 10 am was desperately trying to figure out what exactly Flipkart was offering on its Big Billion Day as most products were sold out. Around noon, Flipkart’s servers gave away to the huge demand and services were disrupted for a short while.
Flipkart’s #BigBillionDay hash tag on Twitter was trending in the morning but soon several other hashtags, critising the sale, like #Flopkart, #Failkart, #Fraudkart, etc started to catch up, as disappointed buyers took to Twitter to express their dissatisfaction. Later in the day, it seemed Flipkart had earned more angry customers than satisfied ones from “The Big Billion Day” sale initiative.
However, Flipkart founders Sachin Bansal and Binny Bansal feels that “The Big Billion Sale” was a great success. “The Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India. We are delighted by the overwhelming response from our customers since 8 am today. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce,” said the founders in a statement.
Previously, Chinese mobile manufacturer Xiaomi made headlines through its flash sales on Flipkart. Which again attracted a lot of criticism, as it simply failed to sell enough, and resulting in a large segment of Indian buyers swearing never to try buying a Xiaomi phone in future. For many, “The Big Billion Day” sale was a redux of the Xiaomi shopping experience.
Flipkart’s sale got over (products going out of stock) before buyers could even actually realise, a classic example being the Samsung Tab 2 which was being offered for Rs 1,399. “The Big Billion Day” must have surely helped in clearing stocks but this would have been far better if Flipkart had clearly mentioned this as a limited flash sale to at least check the public relation nightmare.
Also, visitors complained about prices being marked up before sale as several products were available at lesser prices on rival websites like Snapdeal and Amazon without any offer.
Feel free to share your #BigBillionDay shopping experience in the comment section below.