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‘Big Billion Day’ sale gets Flipkart millions of unhappy customers

The Big Billion Day sale seems to have earned Flipkart more angry customers than satisfied ones.

Written by Debashis Sarkar | New Delhi | Updated: October 6, 2014 9:58 pm
#BigBillionDay gets Flipkart millions of unhappy customers The Big Billion Day sale seems to have earned Flipkart more angry customers than satisfied ones.

Amidst lot of hype, fanfare and not to forget the full page advertisements on leading newspapers across India, Flipkart introduced “The Big Billion Day” sale on Monday. The e-commerce giant offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 — though we couldn’t find both online. To make the sale even more irresistible, customer could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.

The mega sale started at 8 am and within minutes most of the attractive deals where out of stock. Customers who logged in after 10 am was desperately trying to figure out what exactly Flipkart was offering on its Big Billion Day as most products were sold out. Around noon, Flipkart’s servers gave away to the huge demand and services were disrupted for a short while.

Flipkart’s #BigBillionDay hash tag on Twitter was trending in the morning but soon several other hashtags, critising the sale, like #Flopkart, #Failkart, #Fraudkart, etc started to catch up, as disappointed buyers took to Twitter to express their dissatisfaction. Later in the day, it seemed Flipkart had earned more angry customers than satisfied ones from “The Big Billion Day” sale initiative.

However, Flipkart founders Sachin Bansal and Binny Bansal feels that “The Big Billion Sale” was a great success. “The Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India. We are delighted by the overwhelming response from our customers since 8 am today. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce,” said the founders in a statement.

Previously, Chinese mobile manufacturer Xiaomi made headlines through its flash sales on Flipkart. Which again attracted a lot of criticism, as it simply failed to sell enough, and resulting in a large segment of Indian buyers swearing never to try buying a Xiaomi phone in future. For many, “The Big Billion Day” sale was a redux of the Xiaomi shopping experience.

Flipkart’s sale got over (products going out of stock) before buyers could even actually realise, a classic example being the Samsung Tab 2 which was being offered for Rs 1,399. “The Big Billion Day” must have surely helped in clearing stocks but this would have been far better if Flipkart had clearly mentioned this as a limited flash sale to at least check the public relation nightmare.

Also, visitors complained about prices being marked up before sale as several products were available at lesser prices on rival websites like Snapdeal and Amazon without any offer.

Feel free to share your #BigBillionDay shopping experience in the comment section below.

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  1. S
    Sep 25, 2017 at 7:49 pm
    I got a defective piece of iPhone and there is no option to cancel the order.Flipkart is going down the drains if it continues this arrogant service
    1. M
      Mithun kk
      Oct 15, 2015 at 2:11 am
      Flipkart is cheating the customers by conducting this big billion offers.... I have selected one pen drive and dresses to purchase for big billion day so that I can get for cheap rate... But on big billion days they are selling for the same rate... Those customers who are seeing for first time are getting trapped.... This should be bought into noticed
      1. A
        Oct 7, 2014 at 3:40 am
        flipkart please give this offer once again some other day like diwali or any special day
        1. N
          Oct 6, 2014 at 1:48 pm
          This BIG BILLION DAY by Flipkart is a total scam....Let me quote an instance..1) They show Nokia Lumia 525 at just Rs. 900.....I logged on to flipkart at 7:55 am(The was scheduled to start at 8:00 am) & guess what, it already displays SOLD OUT (5 minutes before the started)....(This is just to get people exited so that they begin to think this is one of a and such an opportunity should not be missed)2)Is it just me or has anyone else noticed that the products that you've really been wanting to buy for quiet some time now, their prices are more or less the same... heavy discounts are shown on irrelevant products , just to encourage the users to buy...3) I was planning to buy a pair of formal shoes for a long time now...few months back the price displa was around 1900...I thought I would wait for the prices to fall but suddenly the price goes sky high to an amount of rs. 3600 and finally today on this BIG BILLION DAY they offer a so called "heavy discount" and are selling that particular shoe at an amazing price of 2800.... :pFlipkart your doomsday is near...You might be running a business...you might be planning things strategically but guess what.. a country that has the second largest potion in the world...you're definitely being watched... over the past few months you yourself dug your grave by hiking the prices but with this BIG BILLION DAY you certainly have put the FINAL NAIL IN THE COFFIN..Best of luck losers(flipkart)....your time has come
          1. A
            Oct 10, 2014 at 7:37 pm
            when will flipkart deliver the orders booked on #BBD
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