The Indian handset market is contracting, though more in the case of feature phones than smartphones. However, Samsung is still on top as the leading mobile phone vendor in India.
CMR’s India Monthly Mobile Handsets Market Review for May 2015 show a a 15 per cent fall in overall shipments over the last quarter of 2014. Of the total 53 million mobile handsets shipped during the quarter, 37% (19.5 mn) were Smartphones. But while smartphone shipments fell just 7 per cent, feature phones recorded an 18 per cent decline.
Faisal Kawoosa, Lead Analyst, Telecoms Research at CMR said there was nothing to exciting in the market for customers that could push up sales in the quarter. “From the perspective of handset brands, Samsung has been able to garner a higher market share in featurephones during 1Q CY 2015 as compared to the previous quarter,” he said adding that the company’s share rose to 27.9 per cent from 23.7 per cent. “Samsung’s ability to add to its portfolio in all the major price segments within smartphones, by launching new models in each of the entry-level, mid-range and high end segments of the market contributed to this increase,” he added.
However, Micromax registered a decline to 12.1 per cent in overall mobile handset shipments, while in the smartphones segment its market share fell to 16.2 per cent from 17.8 per cent. “What is worrisome for the brand is its widening gap with Samsung, the market leader. While in 4Q CY 2014, Micromax was just behind by 1.2% compared to Samsung in the overall mobile handsets market and in the smartphones segment the gap was 5.9%, in 1Q CY 2015, these gaps have increased to 6.4% and 11.7%, respectively,” he added.
Microsoft consolidated it position in the handset market at 9.6 per cent compared to 10.8 per cent.
In smartphones, Intex that emerged at third spot with a 9.2 per cent market share.