Xiaomi partners with Shotang to expand offline presence

Shotang will help Xiaomi to expand its offline presence. Shotang claims it sells directly to more than 7,000 retailers online in multiple cities.

By: Tech Desk | Updated: September 21, 2016 1:46 pm
Xiaomi, mi band 2, Xiaomi air purifier, Xiaomi Shotang partnership, Xiaomi partnership with Shotang, Xiaomi Shotang, Xiaomi offline sales, Xiaomi smartphones, technology, technology news Shotang will help Xiaomi to expand its offline presence. Shotang claims it sells directly to more than 7,000 retailers online in multiple cities.

Shotang, a B2B ecommerce platform, has announced its tie up with Xiaomi India for offline distribution. Shotang will help the Chinese smartphone maker to expand its offline presence. Shotang claims it sells directly to more than 7,000 retailers online in multiple cities.

“At Shotang, our aim is to enable millions of small & medium retailers to order and pay online for the entire inventory that they sell from their offline stores. The availability of Mi smartphones has been a much anticipated event by the thousands of retailers on our platform. With our strong technological expertise and wide retailer network on our platform, we seek to provide opportunities for companies like Mi to enhance its offline reach, and build a robust distribution network at the click of a button,” Anish Basu Roy, Co-founder & CEO, Shotang said.

“We have made significant movements in our offline distribution plans for India, especially in 2016. We have been taking gradual steps in this direction and believe our association with Shotang will take us a step further in our plan,” said Vipin Raina, Head – Offline Sales, Xiaomi India.

Xiaomi entered the home appliance market in India with Mi Air Purifier 2. Xiaomi’s Mi Air Purifier 2 is priced at Rs 9,999 and will go on sale in India on September 26, at 12 pm on Mi.com only. The replacement filter for the Mi Air Purifier 2 will cost Rs 2,499 and ideally should be changed within six months. Xiaomi has launched its Mi Band 2 in India as well. The fitness tracker is priced at Rs 1,999. The Mi Band 2 has an OLED display, and can tracks steps and sleep for a user.