Xiaomi India announced it is partnering with Just Buy Live and Innocomm to expand its offline distribution network, with more than 5000 outlets.
Just Buy Live is one of the e-distributors which enables retailers, shopkeepers and corporates to purchase directly from their platform. Innocomm is the subsidiary distributor arm for Foxconn. Innocomm, on the other had, sells directly to retailers via a single distributor.
“We are primarily an e-commerce company and we have brought our learning from the online model to our offline model. We have chosen Just Buy Live and Innocomm because of their unique models that distribute directly to retailers. I believe that this strategic alliance will strengthen Mi India’s presence across India. As we expand to more than 5000 offline outlets, it allows more people to experience our products and purchase them easily,” Manu Kumar Jain, India Head – Xiaomi said.
Xiaomi smartphones – Redmi 2, Redmi 2 Prime, Redmi Note Prime, Redmi Note 3, Mi 5 are currently available across all major cities in India. Mi Max will also be available in stores starting July 13. The prices of all devices will be same as prices online.