Chinese tech giant Lenovo on Wednesday said it will settle only for the top slot in India’s booming smartphone market with its portfolio of Lenovo and Motorola products.
As part of the strategy, the company is also focussing on increasing its presence in the premium category (priced Rs 20,000 onwards) and has launched Moto Z and Moto Z Play in the Indian market.
“We are not here to play second fiddle… we want to become number one (in the Indian market),” Lenovo Senior Vice President and Co-President Mobile Business Group (MBG), Aymar de Lencquesaing, told reporters.
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He added that Lenovo saw its India revenues growing 100 per cent last year and “there is no reason that it would not do (grow) so this year”.
Citing data from research firm IDC, Lenovo India Executive Director, Mobile Business Group, Sudhin Mathur said the company (including Motorola) ranks second in terms of value and third in terms of shipment volume in the Indian market.
According to IDC, smartphone market in India posted a 17.1 per cent sequential rise in shipments to 27.5 million units in April-June quarter 2016. Samsung led the pack with 25.1 per cent share followed by Micromax (12.9 per cent), Lenovo Group (7.7 per cent), Intex (7.1 per cent) and Reliance Jio (6.8 per cent).
Mathur said the premium segment of smartphones in India is growing at about 22 per cent compared to 17 per cent growth for the overall market.
Also, about 26 per cent of the smartphone revenue comes from the premium segment.
“The premium segment is witnessing strong growth and we play across (price) categories. With Moto Z, we want to tap into the premium segment,” he said.
The much-awaited modular smartphone, Moto Z, is priced at Rs 39,999, while the Moto Z Play will be available for Rs 24,999 on e-commerce sites Amazon India and Flipkart beginning October 17.
Lenovo had acquired Motorola from Google in a $2.9 billion deal in 2014.
The Moto Z features a 5.5-inch display, up to 1.8 GHz quad-core processor, 4GB RAM, 64GB internal memory (expandable up to 2 TB), 13MP rear and 5MP front cameras and 2,600 mAh battery.
The Moto Z Play on the other hand has up to 2 GHz octa-core processor, 3 GB RAM and 32 GB internal memory (expandable up to 2 TB) and a 3,510 mAh battery.
Both handsets support mods — a set of accessories that attach to the back of the device to add various functionalities to the handset.
The mods will be available for purchase separately. For example, the JBL SoundBoost Speaker mod will be priced at Rs 6,999 (Moto Z) and Rs 5,999 (Moto Z Play), while the Hasselblad True Zoom Camera mod will be available for Rs 19,999 and Rs 14,999 for Moto Z and Moto Z Play, respectively.
The company has also invited developers to design mods. It will select the best ideas and also invest about $1 million in them.