Windows 10 is here, but how will Microsoft convince India users to upgrade?

Microsoft Windows 10 also has the serious challenge of making people understand the advantages of using the new OS

Written by Nandagopal Rajan | New Delhi | Updated: July 29, 2015 4:16 pm
windows 10, microsoft windows 10, windows 10 launch, windows 10 release, windows 10 launch july, windows 10 july, windows 10 news, microsoft news, technology, tech news Windows 10 is coming by July 29.

Microsoft Windows 10 will be a free upgrade for a lot of people with genuine Windows OS. For pirated versions, Windows 10 will cost $119 for the Home version and $199 for Windows 10 Professional. That should be around Rs 8,000 and Rs 12,000 respectively.

But it won’t be a surprise if Microsoft goes for a more competitive pricing in countries like India where it is still struggling to get over the prevalence of piracy. A Rs 4,999 pricing should be what Microsoft must aim for if they want to really convert the market in India. However, new users will not have to worry much as they will have the option of buying an affordable new device with Windows 10 coming free, as Microsoft is doing with the 2-in-1s now.

Gallery: How to upgrade to Windows 10 from Windows 7 and Windows 8.1

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Microsoft also has a serious challenge making people understand the advantages of using the new OS. Windows 8, despite the initial promise it showed, has proven to be a dud. The much hyped live tiles are seldom evoked on PCs, especially those used in offices. There is just no need to bring them to life.

And for those at work, the lack of the Start button as they knew has proved to be a constant pain.

In Windows 10, users are being lured by the sweet-talking Cortana, what Redmond calls the “world’s first truly personal digital assistant”. Great. But don’t be disappointed if she does not make it to India. On Windows Phone, she is still a distant dream though announced early last year.

The other new feature is the Edge browser. Another uphill climb, as the world is now on Google Chrome. While Firefox has been digging its own grave, none of the other browsers have been able to get as popular as Chrome. And a big part of Chrome’s success is sheer unwieldiness of Internet Explorer.

Read more: Windows 10 release date confirmed: All the key features

No one wants to open it unless a government agency or bank forces you to do so for accessing their website. That is the kind of struggle Edge faces. The good thing is that it is new and refreshing and hopefully won’t be hyphenated with IE.

Xbox Live and the integrated Xbox App won’t really interest users in India. Photos, videos, music and maps have all been upgrades on Windows 10, but they can’t be the reason why someone will shift to the new OS.

That is where Windows 10 lacks a big, highly innovative draw. At the moment it feels like a fix of Windows 8. Microsoft will have to ensure that people don’ look at its “Best Windows Ever” as just a mistake being corrected.

Here is where to upgrade to Windows 10

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  1. A
    Aurovrata
    Jun 2, 2015 at 2:16 pm
    Windows 10 isn't free. It is only free if you have a genuine version...
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    1. D
      Damaru Prasad
      Jun 2, 2015 at 1:37 pm
      This is getting too much. Those of us who graduated to computers when they first came are now no longer able to work on even 2007. Now they have 2010. I am sure they would even change English alphabets and numbers but something is stopping them. Why do they have to do it? How much money do they want? Computer and internet was invented in America but it is so costly to avail the service. Service providers give the impression as if they had invented the internet. And there is no policing.
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      1. N
        neuen
        Jun 2, 2015 at 12:43 pm
        Long live Windows 7.....atleast till 2020 when the support ends....then i will switch to Chrome OS (hope its developed till 2020)
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        1. jignesh nagda
          Jun 6, 2015 at 7:21 pm
          what about windows phones, will call recorder come up or no, please tell, so i can move out form windows phone and get android, just for call recorder i feel nokiaand MS are worst i need call recorder thats all in windows phone
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          1. K
            krishna
            Aug 4, 2015 at 6:00 am
            i think windows 8 is really helpful and just because people badmouthed it does not mean that it sucks
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