Snapdeal has said that close to 10,000 customers booked to buy real estate on its website during a fest organized by it in the run-up for Dhanteras. The online shopping site had announced special promotions during its ‘Diwali Home Buying Fest’ from November 3 to November 9 on Rupeepower. These included price saving deals of upto Rs 500 off per square feet on base selling price, waiver of car park reservation charges, free modular kitchen and ACs in bedrooms.
“We were the first marketplace to introduce the real estate category and this Diwali has affirmed our commitment to further increase our assortment under this category. We are changing the way India shops in each and every category of products and services, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives, Snapdeal said.
Snapdeal also launched a new real estate platform that connects buyers with developers as well as property consultants and channel partners. Users can perform map based search, project segregation on the basis of location and convenient inventory booking on the platform.
Snapdeal provides its users with over 200 real estate projects. Users after booking property on the site are guided by participating developers and property consultants, who arrange site visits and help close transactions.