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Snapdeal replies to Flipkart Lite with Snap-Lite

Snapdeal's mobile website Snap-Lite is available across all mobile browsers unlike Flipkart Lite which is accessible only via Google Chrome on Android phones.

Written by Debashis Sarkar | New Delhi | Updated: November 14, 2015 1:55 pm
Snapdeal, Snap Lite, Flipkart Lite,Flipkart, Anand Chandrasekaran, Flipkart mobile website, Snapdeal mobile website, ecommerce, technology news Snapdeal’s mobile website Snap-Lite is available across all mobile browsers unlike Flipkart Lite which is accessible only via Google Chrome on Android phones.

Just two days after e-commerce website Flipkart introduced its Flipkart Lite for smartphones, its biggest competitor Snapdeal has announced Snap-Lite. Snapdeal’s chief product officer Anand Chandrasekaran claimed that the new mobile version of Snapdeal.com, Snap-Lite, is 85 per cent faster than the original mobile site.

Snapdeal, Snap Lite, Flipkart Lite,Flipkart, Anand Chandrasekaran, Flipkart mobile website, Snapdeal mobile website, ecommerce, technology news

Chandrasekaran also somewhat mocked Flipkart Lite by stating that Snap-Lite is available across all mobile browsers. Flipkart Lite is accessible only via Google Chrome on Android phones.

Flipkart, in September, had made it compulsory for smartphone users to download its app to continue using Flipkart on mobile. Critics felt that it was too early in India to go app-only. In a matter of just two months, Flipkart have also realised the same and introduced its Flipkart Lite.

Meanwhile, for Snapdeal, it was always about providing users with more choices. “We want to be present across all platforms. It is our customer’s choice to shop from whichever platform they are comfortable in,” said Chandrasekaran.

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  1. S
    Shaik namaj
    Nov 16, 2015 at 5:12 pm
    What is your opinion?
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    1. T
      Tejas
      Nov 16, 2015 at 1:16 pm
      Copycats
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