Just two days after e-commerce website Flipkart introduced its Flipkart Lite for smartphones, its biggest competitor Snapdeal has announced Snap-Lite. Snapdeal’s chief product officer Anand Chandrasekaran claimed that the new mobile version of Snapdeal.com, Snap-Lite, is 85 per cent faster than the original mobile site.
Flipkart, in September, had made it compulsory for smartphone users to download its app to continue using Flipkart on mobile. Critics felt that it was too early in India to go app-only. In a matter of just two months, Flipkart have also realised the same and introduced its Flipkart Lite.
Meanwhile, for Snapdeal, it was always about providing users with more choices. “We want to be present across all platforms. It is our customer’s choice to shop from whichever platform they are comfortable in,” said Chandrasekaran.