Over 18.2 million 4G devices were shipped in the second quarter of 2016 in India, according to research firm CyberMedia Research (CMR), and the rise of LTE is expected to boost the tablet, data cards market in India. Numbers from the research firm show an 18 per cent quarterly growth for LTE shipments in India and the firm expects data cards and tablets to double their share and contribute between 3-4 per cent to the overall LTE devices shipment by end of 2016.
“4G LTE is here now to turnaround the tablets and data cards market as more and more players see this arena as the potential cash cows of the future. Not only domestic, but global brands should also look at this space to yield maximum profit from this unexplored space. In a nutshell, after the success in Smartphones, 4G is likely to revitalise the tablets and data cards segments and so, they could be the next destination for success,” said Krishna Mukherjee, CMR’s Analyst for Telecoms.
Overall in the 4G LTE market, Samsung, Micromax and LYF were the top three LTE devices players with a share of 40 per cent, 9 per cent and 8 per cent respectively. Of all the 4G devices shipped, 97.8 per cent were smartphones, followed by DataCards at 1.6 per cent, and tablets at 0.6 per cent.
Interestingly while Lyf is number three, CMR’s data also shows shipments of the brand declining, and it may not remain a leading brand in the coming quarters. But CMR expects Jio’s Mi-Fi devices, which are manufactured by Huawei to continue doing well.
In 4G tablets, Samsung held 40 per cent market share, Apple was at second position with 30.79 per cent market share and iBall was ranked number three with 8.3 per cent share. But in Data Cards, Samsung, ZTE, Micromax and iBall were the only players shipping 4G devices.
CMR expects Vivo, Oppo, LeEco, Gionee, OnePlus, Asus and InFocus to double their 4G shipments now that Reliance Jio has fully launched.
“First, all handset vendors wanted to ride on the expected 4G wave. With services becoming live, it will be now more of a concern for operators, especially Jio (since it is a 4G only network) to actually see the ecosystem gets widened and encourage more and more handset players to come onboard and ramp up their shipments,” said Faisal Kawoosa, Principal Analyst for Telecoms at CMR in a press statement.
”The biggest challenge for Jio would be to double the users actually having a 4G device in hand. We expect this year to end with around 125 million cumulative 4G devices and Jio would want this base to touch 250-300 million by 2017 end. Only then, it can expect some decent numbers (70-80 million) of subscribers on Jio services of this potential base by the end of 2017,” Faisal added.