Indian transportation app Ola has become the first in the world to offer a connected car platform to “transform the in-car experience for users” with partners like Qualcomm for hardware and Apple Music for content.
Powered by proprietary in-car and cloud technologies from Ola, Ola Play offers advance car controls, choice of personalised content and a connected interactive experience for passengers. The hardware is a unique built in partnership with Qualcomm while the experience will rope in Apple Music, Sony LIV, Audio Compass and Fynd for content and software. Mahindra and Mahindra is integrating this technology in its vehicles used by Ola.
Those riding in an Ola cab will no longer be at the mercy of the driver’s playlist and will get control of the in-car experience once a ride begins from their own devices or the large screen devices mounted in-car. This intelligent, context-aware system uses customer preferences and current ride information to offer personalised recommendations. Ola Play will be made available on Ola Prime in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017.
Ola Co-Founder and CEO Bhavish Aggarwal said he believes this will transform the ride experience. “With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions,” he said. “Apple Music brings the best features together for an experience every music lover will appreciate. Coming together with the market leader in music, will completely transform the ride experience for millions of Indians on the move.”
“Music lovers in India are enjoying Apple Music’s hand-picked playlists based on the music they love, hearing new music from artists like Drake and A.R. Rahman first before anyone else, and discovering new artists like Divine and Madboy Mink every day. We are thrilled to bring Apple Music to Ola Play,” said Oliver Schusser, Apple’s Vice-President of International Content.
Jim Cathey, Senior Vice President and President, Asia Pacific and India, Qualcomm International, Inc. said the latest advances in telecom infrastructure and data connectivity have redefined how individuals and machines interact with each other. “We therefore wanted to create in-vehicle communication solutions that takes advantage of this.”