Mozilla is testing a new feature for its Firefox web browser that would allow users to set up separate online identities. With this feature, Mozilla aims to fix the privacy issues, especially with targeted ads.
Firefox’s new feature, called Containers, will allow users to open tabs in multiple contexts, which could mean personal, work, banking, shopping, etc. Firefox says each tab will have separate cookie management, which would help separate personal and work container.
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Firefox notes in its blog post, “The user can use both mail accounts in side-by-side tabs simultaneously. The user won’t need to use multiple browsers, an account switcher, or constantly log in and out to switch between accounts on the same domain.”
As Firefox security engineer Tanvi Vyas explains, “The goal of the new Containers feature is empowering Firefox to help segregate my online identities in the same way I can segregate my real life identities.”
The containers feature is currently available in Firefox’s Nightly build, and it offers minimal interface to manage identities.