Micromax’s YU Televentures was supposed to launch its new flagship smartphone, the Yutopia, on December 7. Invites had been sent, but now it seems the launch is delayed till at least December 17. YU Televentures’ Rahul Sharma tweeted about the delay, “Hold your excitement, as we plan to announce something special with YUTOPIA. The most powerful phone now launches on 17th Dec.”
.@YUplaygod Hold your excitement, as we plan to announce something special with YUTOPIA. The most powerful phone now launches on 17th Dec
— Rahul Sharma (@rahulsharma) December 2, 2015
- Soon You Could Get Plastic Currency Notes: Find Out More
- Ranveer Singh and Vaani Kapoor Starrer Befikre Gets A Thumbs Up
- Supreme Court Seeks Centre’s Response Over Various Issues Regarding Demonetisation
- Defence Minister Manohar Parrikar Writes To West Bengal CM Mamata Banerjee
- Bigg Boss 10 December 8 Review: Swami Om Feels Cheated, lashes Out At Gaurav For Jail Punishment
- South Korean President Park Geun-Hye Impeached Over Corruption Scandal
- Former Air Chief SP Tyagi Arrested In VVIP Chopper Scam
- After Congress Vice President Rahul Gandhi, Liquor Baron Vijay Mallya’s Twitter Account Hacked
- Find Out What PM Narendra Modi Told Cabinet Over Demonetisation Decision
- Home Minister Rajnath Singh Assures Safety Of All Tourists Stranded On Havelock Island
- Government To Waive Service Tax On Debit, Credit Card Transactions Of Up To Rs 2,000
- President Pranab Mukherjee Criticises Parliament Disruptions Over Demonetisation
- Pakistan International Airlines Flight Carrying Over 40 Passenger On Board Crashes
- Shah Rukh Khan On Raees Clash With Kaabil: It’s Impossible To Have A Solo Release In India
- US-President Elect Donald Trump Named TIME’s Person Of The Year 2016
A spokesperson for the company said that the launch delay is because they have two smartphones lined up for release and did not wish to hold two separate events. Also, December 17 is apparently the anniversary day of the brand.
It should be pointed out that Micromax’s YU has faced a setback with a recent Delhi High Court against Micromax and its subsidiary YU over non-payment of royalties to Ericsson. As we reported on December 3, the Delhi High Court on Wednesday restrained Micromax’s subsidiary YU Televentures from importing and selling mobile handsets and other devices that infringe Ericsson’s registered patents without paying royalty.
The court also issued bailable warrants against three Micromax’s co-founders — Sumeet Kumar, Rahul Sharma and Vikas Jain — in a matter of contempt on its earlier order of November 2014 relating to payment of royalty to Swedish firm Ericsson on the sale of its handsets.
Last November, the Delhi High Court had directed Micromax to pay Ericsson 1 per cent of the selling price of its devices for using its patents on technologies that are essential to manufacture the products.
For Micromax, the court’s decision on December 15 will be of significant importance. Interestingly in the IDC numbers Micromax managed to maintain its second spot in the Indian smartphone market thanks to the popularity of its YU series.
The YU brand has emerged as a popular lineup for Micromax with its pure Android experience and mid-range specs for budget pricing. What the court decides for YU Televentures will be closely watched.