Meerkat, the live-streaming app which gained popularity in 2015, is officially dead now. Ben Rubin, CEO of Meerkat announced the same on Twitter saying the app has been pulled out from Play Store. “We just removed Meerkat from the AppStore 😔 bitter sweet moment seeing it go while celebrating @houseparty,” Rubin said in a tweet. However, clicking on Meerkat app in the Play Store will take users to Houseparty, an app founded by the same company. Houseparty allows more than two users to video-chat simultaneously. Meerkat’s Twitter page has been deactivated as well.
Rubin, in statement to TechCrunch, revealed reasons behind the shutdown. His statement reads:
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“We may have just pulled Meerkat from the app store, but it was actually six months after we launched that we made the decision to change direction. The category of broadcast (one-to-many) wasn’t breaking as a daily habit…it’s too far away from the everyday user.”
“The mission of our company has always been to connect people in the most human way possible while physically apart. Not only do we believe that Houseparty is a better manifestation of that vision, but also the market has shown us that too…spreading the app simply by word of mouth,” he added.
The downfall of Meerkat comes as Twitter-owned Periscope and Facebook became more popular as live-streaming platforms. Twitter had bought Periscope in 2015 for $100 million. The competition in the live-streaming is growing with Facebook allowing options to go live from within the app. Plus, there’s Periscope. Social media companies are pushing videos as the next big thing.