Samsung on Thursday said there was a clear uptake in the Indian market for wearables with people showing particular interest in fitness accessories. Manu Sharma, Director, Product Marketing, Samsung Electronics India, said this after introducing the Korean company’s new range of wearables in India.
In fact, Sharma was of the opinion that when Samsung Pay comes to India, it could revolutionise the payments space. “Smartwatches need not remain just an extension of our smartphone in the coming days. It might be the primary device for many soon,” he told IndianExpress.com. “Also, it all comes down to apps. Apps can totally change the way smartwatches are perceived. To expand the ecosystem further, Samsung is looking forward to partner with content providers.”
Samsung has brought in the Gear S2 and Gear S2 Classic smartwatches for Rs 24,300 and 25,800 respectively, while finally launching the Gear VR Oculus powered headset in India for Rs 8,200. The watches are powered by Samsung’s Tizen operating system and is compatible with Android smartphones only. On the other hand, the Gear VR is only for Samsung flagship Galaxy smartphones like the S6 and Note series.
While consumers are showing considerable amount of interest in fitness bands, somewhere, smartwatches are not able to attract much attention. Sharma attributes this to the fact that smartwatches need to have more use cases. “We are aiming at providing a differentiated experience altogether with our smartwatches, which consumers can customise as they want. Our main focus is to increase the use cases for Indian consumers,” said Sharma.
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In its attempt to customise the Gear S2 for Indian consumers, Samsung has partnered with Obino to provide diet recommendations specific to local consumers. “The Gear S2 also provides useful insights on commonly played sports in the country like cricket, tennis and golf,” added Sharma.
The Gear S2 smartwatch runs Tizen OS and comes with 4GB of internal memory and 512MB RAM. It runs on 1.0 GHz dual-core processor and is backed by a 250mAh battery. The smartwatch features an in-built heart rate sensor and lets users access emails, notifications and messages.
On the other hand, the Gear VR headset lets users experience movies, games in 3D. The VR content is powered by Oculus. Netflix will be also accessible via the headset.