Letv morphs into LeEco for global expansion. Here is everything you need to know

Letv, the Chinese technology company that has managed to generate some buzz in India, has rebranded itself as LeEco as part of its global expansion plans.

By: Tech Desk | Updated: January 14, 2016 1:59 pm
LeEco, LeTV becomes LeEco, LeEco brand, LeEco smartphones, LeTV smartphones, LeTV India launch, technology, technology news LeTV has become LeEco now and introduced a new logo and branding exercise .

Letv, the Chinese technology company that has managed to generate some buzz in India, has rebranded itself as LeEco as part of its global expansion plans. LeEco unveiled a new brand logo for the Le Ecosystem.

The company’s website will now be Le.com, and it has introduced a new LeEco Super TV X65 with 4K display resolution at RMB 4,999 (around Rs 50,795) in China.

“Letv is where we started, but LeEco is our future,” said Ablikim Ablimit, Le Holdings’ Vice President of Strategy, “We will create a more beautiful eco world with new value for our users. And our brand-new logo will bring users into this exciting world.”

According to Ablikim Ablimit, LeEco’s strategic goal is to make its products available in major global markets but also bring its entire ecosystem to major regions and countries of the world. LeEco’s (formerly LeTv) smartphones comes bundled with content from company which has helped boost its sales in China.

Recently LeEco had announced that it will launch a series of smartphones powered by the new Snapdragon 820 processor from Qualcomm Technologies. The company’s Le Max Pro will be the first smartphone to pack the new Qualcomm Snapdragon 820 processor.

LeEco’s Super TV X65 features 4K smart TV Mstar 6A928 SoC, quad-core 1.4GHz processor, a flagship quad-core Mali T760 GPU, 3GB RAM and 16GB flash, and supports 60fps H.265/HEVC 4K hardware decoding.

On the smart TV segment, the company is aiming at six million units in Super TV sales in 2016.

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  1. M
    Mustafa
    May 16, 2016 at 5:24 am
    When are you looking to expand le eco 1s to the gulf countries?
    Reply
    1. M
      muhammad mehtab
      Jan 20, 2016 at 3:21 pm
      how can i get leEco letv 1s in stan. plzzz send me the best method to get it soon.
      Reply
      1. M
        muhammad mehtab
        Jan 20, 2016 at 3:23 pm
        m crazy to have LETV 1s. plz tell me how to get it
        Reply
        1. R
          R Mariappan
          Jan 27, 2016 at 10:45 am
          When LeEco's Super, mart Television will be launched in India? Pl. inform the probable month in 2016.
          Reply
          1. S
            Shivshankar
            Feb 9, 2016 at 1:33 pm
            U cant get it in stan
            Reply
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