Samsung lead the Indian smartphone market, with its devices accounting for around a quarter, according to Canalys. The market saw a double-digit percentage increase in shipments, despite declines from some significant players like Lava and Intex.
Micromax smartphone shipments fell due to inventory build-up in its distribution network, said Canalys. Also local players like Intex, Karbonn and Lava all suffered sequential declines in shipments. “Local players are finding it tough to compete with global vendors on product quality, making it hard for them to push products into higher price bands,” said Canalys Mobility Analyst Rushabh Doshi.
“In addition, Chinese vendors, such as Vivo and Xiaomi, continue to make inroads with low-cost LTE smart phones. The growing importance of online retail has lowered barriers to entry, enabling vendors to grow quickly without having to invest time and resources in building a complex sales channel. Chinese vendors are instead investing heavily in marketing, building brand recognition and cementing their place in the market,” Doshi said.