LeEco becomes one of the first few advertisers to be selected to use Facebook Immersive Canvas Mobile ads, a new experience which allows advertisers to use a mix of videos, photos and other elements in new and compelling ways.
Prior to testing this, LeEco had also invested on reaching out to its audiences through a live cast of LeEco’s India Grand launch on the Facebook platform.
As the pioneer of Internet ecosystem, LeEco has a unique understanding and definition to mobile ads and was selected as one of the first mobile brands in the world to test the Immersive Canvas Mobile ads, which look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook.
As a multinational internet company, LeEco is very popular among the general public. After the giant officially entered India this January, within 63 days, its Facebook fan page had garnered one million followers, and now the number is over two million.
“With canvas ads, we are giving advertisers a lot of flexibility to build the type of experience they feel best representing their brand identity, and ultimately achieving their business objectives. It is great to see LeEco being one of the first advertisers to embrace the new experience on Facebook.” said Head of Industry Sales, Greater China, Facebook, Fei Yu.
“Our last cooperation of live-streaming event of LeEco’s grand launch into India was also very successful,” said Fei.
LeEco’s January Indian Entry Event covered more than 100 million audience worldwide thanks to Facebook’s strong fan-base and LeEco’s unique eco-business mode.
LeEco is expected to upload its immersive mobile ads on its Facebook account in February.