Instagram on Monday announced that they are rolling out a custom keyword filter for the comments section on the image sharing site. Instagram users will now be able to choose words they do not want to see in comments on their posts. The filter will automatically hide them when a user posts a comment containing any of the blacklisted words.
Announcing the new feature, CEO and co-founder of Instagram, Kevin Systrome said that as the Instagram community grows, they want to make sure everyone continues to feel comfortable expressing themselves.
“All different types of people — from diverse backgrounds, races, genders, sexual orientations, abilities and more — call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It’s not only my personal wish to do this, I believe it’s also our responsibility as a company,” Kevin wrote on the company’s blog.
Explaining the keyword moderation tool, Kevin wrote: “When you tap the gear icon on your profile, you’ll find a new Comments tool. This feature lets you list words you consider offensive or inappropriate. Comments with these words will be hidden from your posts.”
This tool will be a huge upgrade in social media experience as companies struggle to hold on to users affected by online harassment. In order to activate the new filter, a user will have to go to settings which now has a tab called Comments. Once a user taps on the Comments tab, there is an option to switch on ‘Hide In appropriate Comments’. Below that there is a box to add custom keywords, and there seems to be no limit on the number of words that can be added in the box.