A new report by True Balance (a prepaid mobile balance manager for Android) has announced that smartphone users in India on average go up to 7.5 days per month without balance on their prepaid connections. The report also added that 8pm on Thursdays is the time when most people get a balance recharge.
According to True Balance, around 200 million smartphone users use prepaid mobile services. After consumption of their fixed monthly charge, they are reported to go without any balance, known as zero balance day.
“For the month of September 2016, zero balance day was 7.5 days on average nationwide, and it was the highest in Mumbai with 9.4 days, followed by Delhi, Andhra Pradesh, and Karnataka with 8.9 days, 8.6 days, and 8.4 days, respectively. The time the most recharging activity occurred (highest recharging time) was 8PM Thursday. Phone calls and data usage occurred mostly after-work hours from late afternoon to evening. Users also frequently recharge their balance on Wednesday and Monday evenings,” said True Balance in a press statement.
The mobile balance manager app claimed that users in economical and commercial hubs tend to spend more for communication as indicated by recharging amounts. Metro cities of Chennai, Delhi, Mumbai and Karnataka state recorded the highest one-time recharging amounts. Among the metros, Chennai spent the highest amount on recharging, with a one time average charge amount of Rs 182.24. Kolkata came in second at Rs 172.77 and Rajasthan ranked third with Rs 163.69 in the report.
“As the number of smartphone users increases in India, we can see unique usage patterns by time and by region.We will continue to upgrade our services through analyzing these patterns on True Balance so that our users can efficiently manage call times and data usage,” said Cheol-won Lee, CEO of Balance Hero