For its services to Apple as an over-the-top content (OTT) platform, India’s own premium streaming platform Hotstar has been named as Apple TV’s app of the year for India in 2016. Hotstar, with 130 million downloads, introduced a host of improvements, features and content propositions for its consumers in 2016.
“The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India,” said Ajit Mohan, CEO, Hotstar in a statement.
While innovation on live sports streaming engaged fans with the coverage of the Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality, the entertainment offerings were also beefed up when Hotstar launched its Premium service in April making many international shows available in India alongside their US airing.
Hotstar has the edge in India with its sports content, but also has the latest movies and popular programs which includes shows like Game of Thrones, The Night Of, Westworld, Veep and American Crime Story. All of these are all exclusively available in India on Hotstar.
However, Hotstar will face increasing competition from players like Netflix and the newly launched Amazon Prime Video.
Netflix has bought its own original productions such as The Crown and Stranger Things, along with House of Cards, Orange is the New Black to India. But starting at Rs 500 per month, Netflix is an expensive proposition for many people in India.
Interestingly Amazon Prime Video starts at Rs 499 per year (introductory price which will go to Rs 999 per year). It is also offering a lot more regional content, and all Prime members get access to HD and Ultra HD viewing with their account. In Netflix, 4K is limited to those who subscribe to the highest premium subscription.
With IANS inputs