Facebook data shows 47 per cent of smartphone online gamers are women

The survey was conducted of people aging 18-plus, spanning 12 countries representing North America, Latin America, Europe, the Middle-East and Asia on their use of mobile as a gaming device.

By: IANS | New York | Updated: July 13, 2016 9:35 am
Online gamers, 47 per cent online games Women, Women online games, Facebook data on online gamers, Facebook data on women online gamers, women online gamers, online gamers data, data on online gamers and bloggers, Latest news, tech news, world news The survey was conducted by Facebook’s data analysis and storytelling team Facebook IQ, which revealed that across 12 countries, 47 per cent of all smartphone players are now women.

Smartphones are the most used gaming device for people globally — and across 12 countries, 47 per c

ent of all smartphone players are now women, a Facebook study has revealed, adding that gaming on mobile devices is increasingly becoming popular among women.

Facebook’s data analysis and storytelling team Facebook IQ commissioned market research company TNS to survey people ages 18-plus spanning 12 countries representing North America, Latin America, Europe, the Middle-East and Asia on their use of mobile as a gaming device.

The survey found that on average, smartphones are the top gaming device for users — at 71 per cent — followed by computers at 64 per cent, tablets at 34 per cent and video game consoles at 26 per cent, adweek.com reported on Tuesday.

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The survey also analysed the habits of mobile game spenders — users who play games on mobile and pay for games on at least a monthly basis — and found that these spending players were 2.7 times more likely to stay in-game for a “sense of community and belonging” than mobile non-spenders.

These spenders were also found to be 2.3 times more likely to stop playing games than non-spenders if community members stop playing.

“On average across the 12 markets, 68 per cent of mobile game spenders said they discover games via social networking platforms. Other popular discovery sources were photo and video services at 57 per cent and chat apps at 54 per cent,” the report said.

Thirty-four per cent of mobile game spenders said they discover games by word of mouth.

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