Facebook and thousands of other companies could find it vastly more complicated to do business in Europe after a court ruled that personal data sent to US servers is potentially unsafe from government spying.
Some 4,500 companies have long been able to store users’ personal data – everything from status updates and photos to personal information like bank details and home addresses- where they see fit, often in the US.
That could change after Europe’s top court on Tuesday declared invalid a 15-year-old pact allowing the unfettered transfer of personal data outside the European Union’s 28 countries.
The case was brought by an Austrian law student in the wake of revelations by former US National Security Agency contractor Edward Snowden of the extent of the NSA’s surveillance programs.
Max Schrems complained that US law doesn’t offer sufficient protection against surveillance of data transferred by Facebook to servers in the United States.
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The verdict could have far-reaching implications for companies operating in Europe. It does not mean companies have to immediately stop transferring data to the US. Rather, it opens up the possibility that European regulators will be inundated by complaints by consumers who do not want their data stored in the US. That would make it hugely difficult for companies to do business.
“The message is clear- that mass surveillance is not possible and against fundamental rights in Europe,” said Schrems after the ruling.
Companies, he added, “cannot just aid foreign spies and get away with it because they fall under European jurisdiction.”
The so-called “safe harbour” agreement has allowed companies to send data on users from the EU to US since 2000. That includes information on how users behave online, such as what pages they visit and where they spend money. But also email addresses, passwords, bank details and payroll figures. It does not include the content of emails, however.
Since its creation, the agreement has helped Internet businesses such as social media. Facebook and Google, for example, earn money from advertising that relies on data on how users behave on the Internet.
But the revelations of NSA spying have provoked a backlash from European consumers and governments.
In a separate case, for example, Google is being forced to consider Europeans’ requests to delete from its search results links to content that they find offensive or inappropriate.
The European Commission, the EU’s executive branch, has tried to revise the “safe harbor” agreement over the past two years and expects Tuesday’s ruling will support that effort.
“Today’s judgment is an important step toward upholding Europeans’ fundamental rights to data protection,” said European Commission Vice President Frans Timmermans. “In the light of the ruling we will continue this work toward a renewed and safe framework for the transfer of personal data across the Atlantic.”
In Washington, White House spokesman Josh Earnest said there are concerns about the economic consequences of the ruling, which is being reviewed.
“We are disappointed that the court has struck down an agreement that since 2000 has proved to be critical in protecting both privacy and fostering economic growth in the United States and the European Union,”Earnest said.
He said the administration believes the decision was based “on incorrect assumptions about data privacy protections in the United States.”
He said the US will work with the EU to provide certainty to companies by releasing an updated framework. The US and the EU will continue working to reach an updated data sharing agreement.
Schrems, the Austrian student, complained to the data protection authorities in Ireland, where Facebook has its European headquarters, that his information was not safe on US servers.
Irish authorities initially rejected his complaint, pointing to the “safe harbour” agreement. Now, the Irish data commissioner will now be required to “decide whether … transfer of the data of Facebook’s European subscribers to the United States should be suspended on the ground that that country does not afford an adequate level of protection of personal data,” the court said.
In a statement, Facebook said it’s now “imperative that EU and US governments ensure that they continue to provide reliable methods for lawful data transfers and resolve any issues relating to national security.”
AmCham EU, which represents US companies across all sectors in the EU, said the ruling could have serious implications for economic activity.
Reaching a new agreement on data sharing will be difficult, says professor Felix Wu of Cardozo Law School in New York.
“Safe harbor was never designed to address US government surveillance,” he said. Because the 4th Amendment protecting US citizens’ privacy does not apply to people outside the US, the data agreement cannot adequately protect Europeans’ data stored in the US.
If European authorities are inundated with complaints about data being stored in the US, companies may opt to set up more of their business in Europe. That’s what SWIFT, the international financial payments processor, did.
Meanwhile, Schrems was lauded by Snowden, the former NSA contractor who flew to Moscow two years ago after revealing information about the agency’s eavesdropping.
“You’ve changed the world for the better,” Snowden said in a tweet.