Delhi air pollution effect: Snapdeal sees bump in air purifier sales

According to Snapdeal, the air purifier category has seen a 3x increase overall compared to the same time period in 2015.

By: Tech Desk | Updated: November 3, 2016 9:11 pm
Delhi, Delhi Air pollution, Delhi air pollution levels, Delhi AQI, Delhi air quality statistics, Delhi Snapdeal Air purifiers, Snapdeal Air Purifiers, Air Purifiers in Delhi, Air Purifiers on Flipkart, Snapdeal India, Air Purifier sales in India, technology, technology news Delhi air pollution woes: Snapdeal sees rise in sales of air purifiers and masks.

Delhi’s air pollution shows no signs of falling, at least not till the next week or so, and it looks like sales of air purifiers are rising. According to Snapdeal, the air purifier category has seen a 3x increase overall compared to the same time period in 2015. Snapdeal’s own data shows interest in air purifiers was there well before Diwali, with Delhi residents being the top buyers for the products.

WATCH VIDEO: Death By Breath: Short Documentary On Indian Express’ Special Series On Delhi’s Pollution

Snapdeal also says between pre-Diwali and post-Diwali, they have seen a 7x increase in the number of air purifiers and masks sold on website. According to the e-commerce website, Snapdeal is seeing a sharp rise in sale of masks which can filter out PM2.5 micron particles.

These are considered to be the worst pollutants and in Delhi the levels were already hitting close to 1000 for this, which is way more than the permissible limit. According to WHO, the limit for PM2.5 is 25 cubic per metre, and these particles are associated with various breathing disorders and are linked to lung cancer.

According to Snapdeal, within the last month masks which fight off PM2.5 particles have seen a 240 per cent hike in sales, while premium and stylized PM 0.3 micron masks are also seeing a rise in sales. Interestingly masks are also the most searched query on Snapdeals’ automotive category.

Also read: Delhi air pollution: Here’s how to pick the right air purifier for your home

Snapdeal says the top cities buying air purifiers are Delhi, Bangalore, Hyderabad, and Mumbai (in that order). Other tier II cities where sales of air purifiers have increased are Pune, Lucknow, Ambala, and Jaipur. Snapdeal says it will launch a specially curated store with the range of specialized products that help combat pollution with products from international and domestic players.

For those living in Delhi, getting an Air Purifier is a must, especially since there seem to be no concrete policy steps from the government to counter this. When considering an air purifier, do check on what sort of filter it has, HEPA filters are supposed to be the best for fighting against PM2.5 particles. Customers should look at CADR (Clean Air Delivery Rate) as well before buying an air purifier. Read more about what to look for in an air purifier here.