CES 2016: VU launches new Netflix-enabled TV series, to partner exclusively with Flipkart

Vu Iconium series comes in five models ranging from 40 to 65-inch versions.

Written by Shruti Dhapola | Las Vegas | Updated: January 12, 2016 12:51 pm

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VU Technologies has announced seven new television models at CES 2016 in their Iconium and Play series. The television sets will be available exclusively through Flipkart from this month.

The new Vu models in Play series start at Rs 11,000 while Iconium will be the more premium line starting at Rs 37,000 going up all the way to 1,20,000 with 4K resolution.

Vu Iconium series comes in five models ranging from 40 to 65-inch versions. All of these are smart TVs, which run a version of Android with software customisations from VU. The 43-inch 4K Smart will come with pre-loaded gesture control for gaming. The Play series will have two models – 32-inch and 48-inches screen size.

“Our brand is all about fulfilling aspirations, offering consumers the best designs, highest level of technology at highly competitive pricing. We are confident that customers will enjoy the superior and one-of-a-kind experience these new additions will offer them,” said Devita Saraf, CEO and Design Head of Vu Technologies in an interaction with IndianExpress.com.

The Vu CEO also pointed out that the company’s television sets would be Netflix ready and some models will have a dedicated Netflix and YouTube button on the remote.

On what makes Vu stand out, Saraf said that they instead of spending on big marketing, they’ve decided to focus on user experience.

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“People buy a Smart TV but don’t end up using it. We want them to use the Smart TV. For instance, we’ve have added the Smart Connect feature on mobile app as well and you can use that to use your TV. We have modules where people can learn how to use the Smart TV. On the after sales and services side, people can contact our team on WhatsApp if they have a problem,” says the Vu CEO.

Flipkart’s Amit Bansal, the Business Unit Head for Home Entertainment and Large Appliances, points out that the large electronics category has grown tremendously for them since its launch in September 2014.

“In Q4 of 2015, we shipped more TVs than any other other retailer in the country. When it comes to Smart TVs, India is currently what China was five years back and the market is very low. However, on Flipkart, we’ve seen that one in five televisions sold is a smart one,” said Bansal.

He added that Vu and Flipkart would continue their partnership for the next three years. According to Bansal, the new growth for the sales of TVs is coming from tier-II and tier-III customers.

“Flipkart is able to democratise the playing field for customers in these towns. For instance this Diwali, we shipped TVs even to the Northeast. We’ve seen growth in Bihar, West Bengal, Orissa, and these states are contributing in big numbers. A large part of growth in this segment is coming from these towns,” he said.

Flipkart and VU say they have an aggressive strategy for the India market and want to help grow the brand gain a 10 per cent market share.