Bharti Airtel Limited, the third largest mobile services provider, has started moving all its prepaid mobile customers to a more affordable per second bill plan. The rollout is under the new ‘Pay For What You Use’ initiative.
“Our customers are the reason for us to be in business, we therefore constantly introduce innovative initiatives with a commitment to deliver a world class experience to them. While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust and wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use,” said Ajai Puri, Director – Market Operations, Bharti Airtel.
Airtel says that a large majority of its prepaid customers were already on the per second billing plan and with this initiative, the company will ensure that all the prepaid mobile base is moved to the per second plan.