Jeff Williams is new Apple COO, Phil Schiller gets more work

Jeff Williams joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of operations.

By: Tech Desk | Updated: December 18, 2015 6:43 pm
Apple, Jeff Williams, Tim Cook, Apple New COO, Apple COO, Apple news, technology news Apple elevates Phil Schiller with more work after naming Jeff Williams as its new COO

Apple  has announced Jeff Williams as its new chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Meanwhile, Phil Schiller, senior vice president of worldwide marketing, will expand his role to include leadership of App Store across all Apple platforms.

Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of marketing communications, reporting to CEO Tim Cook.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Read more: Apple partners UnionPay to launch its payment service in China

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of operations. Since 2010 he has overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone, and he continues to supervise development of Apple’s first wearable product, Apple Watch.

Tor will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.

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