Apple Inc will make gaming a key part of an Apple TV product it is expected to unveil at an event on Wednesday, according to a New York Times online report on Sunday.
The article, which cited unnamed people briefed on Apple’s plans, said the new product is expected to have a starting price around $150, more power for better graphics, a new remote that could double as a controller and an app store for buying games.
Apple representatives were not immediately available for comment.
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The New York Times said most game executives and analysts see little chance that Apple will be able to win over fans of high-end game consoles such as Microsoft Corp’s Xbox One Sony Corp’s PlayStation 4.
But Apple could instead go after the casual gamers who do not want a high-end console, according to the story.
On August 27, Apple invited journalists to an event on Wednesday where it is widely expected to unveil new iPhones and potentially a new version of its Apple TV set-top box.