Apple has just sent out invites for its next big launch event at its headquarters in Cupertino, California. The ‘Let us loop you in’ event is significant as it is expected to usher in a smaller, more affordable iPhone. The 4-inch phone is expected to be called the iPhone 5SE or simply the iPhone SE and will bring in some top end feature like the Touch ID fingerprint scanner.
This phone will be the Apple’s big bet for emerging markets like India. Apple has done well in China, but for further growth capture India is important. In India, Apple is still considered a premium phone with limited volumes. The iPhone SE could change that with a sun $300 price point.
The new smaller iPad Pro and iPad Air are also likely to be announced at the event. There could also be a new version of the Apple Watch OS and accessories.
The cryptic reference in the invite is a suggestion that the event will be held at the new Apple headquarters in Cupertino. Apple’s present address is 1, Infinite Loop. There are reports that the auditorium of the new doughnut-shaped headquarters is ready.
Watch this space for more updates.
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