The world tablet market continues to shrink, with a latest IDC (International Data Corporation) report stating that it has seen a 14.7 per cent shrink year-on-year – as global manufacturers ship just 43 million units during the third quarter of 2016. During the same quarter last year roughly 50.5 million devices were shipped worldwide according to IDC.
Apple remains on the top spot in the tablet market, with the iPad Air and iPad Mini driving sales for the company – even as Apple tries to give a hard push to the iPad Pro series that the company launched at the end of last year. According to the report, Apple’s tablet shipments saw a decline of 6.2 per cent over last year while its revenue remained flat for the quarter.
Even as Apple maintained the top spot in tablet shipments, Samsung continues to hold the number 2 position. According to IDC, the negative impact of the Galaxy Note 7 fiasco did not cross over to Samsung’s tablet business. Even so, the South Korean tech giant’s shipments dropped by 19.3 per cent compared to the third-quarter of 2015.
Amazon was able to do well with its Fire tablets this quarter, with the company offering a 30 per cent discount on an already low-priced device. Amazon was able to ship 3.1 million units in quarter-three 2016, compared to 0.8 million units shipped during the same time last year. IDC report suggests that the recently launched Fire HD 8 tablet is expected to boost tablet sales for Amazon through the next quarter.
Huawei has also seen an increase in tablet shipments this quarter, with 2.7 million units shipped as compared to 1.9 million units during the same period last year.