Apple ‘Loop You In’ event: iPhone SE, iPad Pro and new watch bands announced

Apple announces 4-inch iPhone SE, 9.7-inch iPad Pro, new Apple Watch bands and new environment initiative. The Cupertino-based celebrates 40th anniversary on April 1 amidst ongoing battle with federal agencies

Written by Nandagopal Rajan | Cupertino | Updated: March 22, 2016 4:07 pm

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The iPhone SE was the star attraction at Apple’s March 21 launch event at its 1, Infinite Loop headquarters in Cupertino, California. The rumors were more or less true and the iPhone SE came with a 4-inch screen, A9 processor and fingerprint scanner. There was also a 9.7-inch version of the iPad Pro expected to be announced along with new software and accessories for the Apple Watch.

READ: The iPhone SE actually costs Rs 39,000+

Apple initially announced that the phone will be priced Rs 30,000 onwards, but later clarified that the price was actually Rs 39,000+.

UPDATE: Redington, the official distributor for Apple products in India, has announced that iPhone SE will be available starting April 8.

IndianExpress.com was among the invitees at the event. Below are the highlights from our live blog:

10.55 AM – PST: 9.7-inch iPad Pro will for the first time have 256GB version. The device starts at $599.

10.49 AM – PST: 9.7-inch iPad Pro looks exactly like an iPad Air and supports Apple Pencil and Smart keyboard along with powerful accessories

READ: Apple’s 9.7-inch iPad Pro to start at $599 price for base model

Apple-iPad-Pro-small

10.47 AM – PST: 600 million PCs over 5 years old and Phil Schiller calls iPad Pro as PC replacement. Over 1 million apps designed for iPad Pro

10.44 AM – PST: Phil Schiller will take us through smaller iPad Pro

10.40 AM – PST: iOS 9.3 to have new features like passcode for notes

Highly Recommended: Apple iPhone SE first impression: iPhone 5S gets innards of iPhone 6s

10.36 AM – PST: Apple iPhone SE supports Apple Pay and comes with 12MP iSight camera same as iPhone 6s. Will cost $399 and India will get sometime in May

Apple-iPhone-SE

10.32 AM – PST: Apple iPhone SE announced with 4-inch display and A9 chip. The iPhone SE is similar in most aspect to the iPhone 6S, except for its size

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10.30 AM – PST: Live Photos are coming to Apple TV OS and available as a free update beginning today

10.26 AM – PST: Apple Watch now cost $299 and will offer straps in new materials

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10.24 AM – PST: Back to Tim Cook again and he is into products starting with Apple watch and new bands

10.21 AM – PST: Jeff Williams announces CareKit for Parkinson research. CareKit will be available in April and will be Open Sorce

10.17 AM – PST: Apple shows a video of studying Autism and Parkinson using Apple’s healthkit app

10.14 AM – PST: Jeff Williams on stage to talk about Apple’s health initiatives and ResearchKit

10.11 AM – PST: Apple showcases Liam which can recover materials from old iPhones and reintroduce them into the supply chain.

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10.07 AM – PST: 100 percent renewable power in US and 22 other countries, says Lisa. Solar panel on rooftops in Singapore and data centres powered by clean sources of energy like Sun, Wind and water

10.05 AM – PST: Lisa Jackson on stage to talk about Apple’s responsibility towards environment. Remember Leonardo spoke about climate change at Oscar acceptance speech

10.04 AM – PST: iPhone is an extension of ourselves and Tim Cook steps into privacy debate rightaway

10.02 AM – PST: Over 1 billion Apple devices in use – Tim Cook

10.00 AM – PST: Apple starts in its traditional fashion – Video showing Apple’s 40 years in 40 seconds. Tim Cook enters the stage and the company celebrates 40th birthday on April 1

9.58 AM – PST: About to start and the radio sounds just awesome her

9.43 AM – PST: And we are inside. It is a very intimate event with about 200 people inside the Town Hall.

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8.54 AM – PST: Just over an hour to go for the event. There is a long line outside the venue. However, this event is smaller in scale than regular Apple keynotes. Apple is calling it an “intimate event” by their standards.

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8.30 AM – PST: The cream of the world tech press is here. A lot of familiar faces, including Walt Mossberg of Re/code

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6.30 AM – PST: The morning of the Apple event has dawned and it will be an early start for those covering it. The event is expected to start at 10 am and will go on for at least a couple of hour.

And here is some perspective from Gartner. Apple is the second largest smartphone vendor with a 15.9 per cent market share, below Samsung at 22.5 per cent. iOS is behind Android as the second most popular OS. However, this gap is hope with Apple’s operating system at 15.9 per cent and Android at 81.6 per cent.