Apple does not plan to produce enough iPhone SE: Here’s why

Apple Inc will continue its reduced production of iPhones in the quarter ending June in light of sluggish sales.

By: Reuters | Updated: April 17, 2016 11:51 am

Apple, iPhone SE, iPhone SE sales, iPhone SE India, iPhone SE review, iPhone SE production, iPhone SE production stopped, iPhone se, iPhone SE review, smartphones, technology, technology newsApple Inc will continue its reduced production of iPhones in the quarter ending June in light of sluggish sales, the Nikkei business daily reported, citing parts suppliers notified of the plan.

Apple apparently does not plan to make enough of the newly launched iPhone SE model, the Nikkei report said.

The company’s shares fell 1.8 per cent to $110.05. Shares of some Apple suppliers also fell following the report. Skyworks Solutions Inc was down 1.4 per cent, Broadcom Ltd fell 2.4 per cent while Jabil Circuit lost 1.7 per cent.

Must Read: Apple iPhone SE review: Small but not weak

The Nikkei reported in January that the technology giant was expected to cut production of its iPhone 6s and 6s Plus models by about 30 per cent in the quarter ended March, but production was expected to return to normal in the current quarter.

The production cut could last longer than the one it implemented in 2013, when Apple cut production orders for its cheaper iPhone 5C a month after its launch, the Nikkei said.

Apple has told parts suppliers in Japan and elsewhere that it will maintain the reduced output level in the current quarter, the Nikkei report said.

Apple did not immediately respond to a request for comment.

In January, Apple said it expected a fall in revenue for the quarter ending March – its first forecast for a revenue drop in 13 years – as the critical Chinese market showed signs of weakening. It also reported the slowest-ever increase in iPhone shipments.

Also Read: iPhone SE has a new price, but analysts still see India opportunity for Apple 

Global smartphone sales in 2016 are expected to grow at their slowest rate – in single digits in percentage terms, according to research firm Gartner Inc.

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