Chinese handset maker Coolpad today said about 95 per cent of its smartphones sold in the country are assembled locally. The company, which competes with the likes of Huawei, Xiaomi and Oppo in India, is also working on expanding its offline presence to boost sales in the country.
“We started manufacturing in India in partnership with Videocon and now 95 per cent of the devices are now ‘Made in India’. Only the first batch when we launch a device, say 10,000-15,000 units only come from China. After that the devices are made here itself,” Coolpad Group Vice President
Luo Zhongsheng told reporters here.
Coolpad India CEO Syed Tajuddin said the company’s manufacturing capacity (through Videocon) is about 250,000-300,000 units a month. Earlier this year, Coolpad had partnered Videocon to assemble its handsets in India at the latter’s Aurangabad facility.
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The company today launched its new smartphone — Note 5 — priced at Rs 10,999. It will be available on sale from mid-October on Amazon.in. The device features a 5.5-inch display, 4GB RAM, 32 GB internal storage (expandable to 64GB), 13MP rear and 8 MP front camera and with LED Flash and 4010 mAh battery.
Talking about the company’s offline retail plans, Tajuddin said Coolpad has conducted a pilot with Amazon.in to sell its handsets to retailers in Karnataka.
“The pilot will be extended to Delhi and Tamil Nadu in the next 15-20 days. By next Diwali, offline retail should be about 30 per cent of our sales (from almost zero right now),” he added.
Unlike rivals like Xiaomi and Motorola that are partnering physical retail stores and distributors to sell their devices, Coolpad palns to continue working with Amazon.in for its offline play. Amazon, under its wholesale business, supplies bulk orders to retailers.
Coolpad, which is looking at expanding its play in the premium smartphone category, also plans to line up three more devices this year.
“The launch of these three handsets will depend on when the testing gets completed and certifications come in. These phones will be a mix of high-end and mid-range price points,” he said.