YouTube users in India starting from today will see more local language content on their Home and Trending feeds. Now, based on your video watch history, YouTube will automatically be able to identify your preferred Indic language; example Bengali, Gujarati, Hindi, Kannada, etc and will then display more content in that language on your ‘Home’ page.
The language preference is based on a combination of your user interface language, your watch history, and your location. If however, YouTube has identified the wrong language for you, you will be able to change the language manually. The language will automatically change to if you simply watch more videos in your language of preference.
“We are excited to help more Indians find content in their local languages, especially those who are coming online for the first time. We hope this will make their experience even more engaging and relevant. We’re equally excited to help regional content creators reach audiences in their local languages more quickly,” said Marcel Gordon, product Manager, YouTube in a press statement.
YouTube will be showing you local language content in two areas on its website, Home and Trending.
1. On Home, users will see more local content such as movies and music, if you are a first time user. If you’re an existing YouTube user, you will continue to receive great recommendations based on what you watch.
2. Trending will now show trending videos based on your local language. For example, if you have indicated preference for Tamil, Trending will contain videos that are trending amongst Tamil-speaking users in India.