YouTube now supports High Dynamic Range (HDR) videos. “HDR videos have higher contrast, revealing precise, detailed shadows and stunning highlights with more clarity than ever,” said Steven Robertson, Software Engineer and Sanjeev Verma, Product Manager in a blogpost. Starting today, users can watch HDR videos on YouTube on supported devices. These include HDR TVs with the new Chromecast Ultra, and all 2016 Samsung SUHD and UHD TVs. YouTube says it is working with partners to enable streaming of the HDR version. And for devices that don’t support HDR, these videos will play in standard dynamic range. “As more HDR devices become available, YouTube will work with partners to enable streaming of the HDR version,” said Robertson and Verma.
YouTube has partnered with creators like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals to bring HDR videos for its platform. Creators on YouTube can upload videos in HDR format starting today. YouTube says it has worked with various teams to make uploading of HDR videos as easy as SDR. YouTube currently supports HD, 4K video, live streaming, 3D, 360-degree video, and spatial audio formats.
According to a report in AP, YouTube has proven to be one of the best bets that Google has ever made since it bought the video site for $1.76 billion a decade ago. In a third-quarter report, Google’s corporate parent, Alphabet Inc, said it earned $5.1 billion, or $7.25 per share, a 27 per cent increase from the same time last year. Meanwhile, YouTube’s audience has surpassed 1 billion, with 80 per cent of the viewers outside the US.