YouTube has rolled out a beta version of a new feature for its platform called YouTube Community. YouTube Community tab allows creators to engage with their fans in a much simpler and better way. Now creators can text, upload live videos, images, animated GIFs and more directly through the YouTube app on their smartphones. This gives channels an easier and lightweight ways to engage with their fans, more often in between uploads, in real time, said Kiley McEvoy, Senior Product Manager, YouTube in a blogpost. YouTube viewers will be able to see creator’s posts on their smartphones via Subscription feeds.
According to McEvoy, this is a better way for creators to engage with their fans. “Community is a special release for us because it represents the deepest product collaboration we’ve ever done with creators like you,” he said. McEvoy put out a list of 12 channels the company has rolled out the beta version for, adding that it is looking to bring more of them on-board.
YouTube is working a whole new bunch of features to make its platform more engaging. According to Android Police, YouTube’s in-app messaging feature was spotted by several Android users. This means, that YouTube app users might soon be able to chat with friends, from within the app. “This is supposedly to get consumers to share more videos inside YouTube, getting them to watch more content and keeping the ad revenue up,” said Android Police. Users who already have the feature live can invite other people to chat.