WhatsApp is now totally free, plans to get businesses on board

WhatsApp is officially free app now and wants to get more businesses on board.

By: Tech Desk | Updated: January 20, 2016 2:41 pm
WhatsApp, WhatsApp Subscription fee, WhatsApp fee, Whats  fee dropped, WhatsApp drops free, WhatsAPp free usage, WhatsApp ads, WhatsApp video-calling, WhatsApp news, technology, technology news WhatsApp is now a totally free app without the annual subscription fee.

WhatsApp, which has over 900 million monthly active users, is now a totally free app as the $1 annual subscription fee has been dropped. According to a blogpost from WhatsApp, the company said that charging the subscription fee, has not really worked well.

The blogpost reads, “Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”

Also see: WhatsApp aims to take over Skype with video calling feature

WhatsApp co-founder Jan Koum also confirmed the announcement at the annual Digital-Life-Design (DLD) conference in Munich. “Today, we are announcing that WhatsApp is going to be free to users. We aren’t going to charge a dollar a year anymore,” he said.

Koum also spoke about making WhatsApp fully encrypted for users on Android phones. “We are a couple of months away from calling it done,” Koum said, noting that once completed, WhatsApp will represent the world’s largest service offering completely private messaging.

“Soon we will be able to talk more about this,” he added.

Also read: Google testing AI-based messaging app: Here’s why

So how does WhatsApp plan to make money ? WhatsApp won’t go for third-party ads in case you were afraid of that, but it will start testing tools to allow users to communicate with “businesses and organizations” on WhatsApp that they might be interested in. Sort of like the channels in BlackBerry Messenger or apps like Line also offer, but WhatsApp appears to have a slightly different idea.

The post gives a hint of how this could work, and says that the communications could be with your bank about a transaction or with an airline about delayed flights. Essentially the kind of messages and alerts that we normally get on our phones might soon start appearing on WhatsApp itself if more, and more organisations create an account on WhatsApp.

In India of course, many local businesses rely on WhatsApp to stay in touch with their customers who use the service to place orders either for daily groceries or even home-delivery from restaurants.

How WhatsApp’s plans pan out for businesses, we’ll have to wait and see.

Must read: Facebook testing M, a personal assistant inside Messenger app

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  1. A
    Ann waithera
    Jan 19, 2016 at 9:22 pm
    I accept everything
  2. I
    Jun 21, 2016 at 9:09 am
    I have found a new app it calls Hide Whatsapp Status which let you chaat with people but anybody can see that your are on line or your last conexion, it is just 5MB and it doesn't desconect mobile data! wonderfull :)
  3. I
    Jun 20, 2016 at 8:54 am
    I recommend a new app, it is HIDE WHATSAPP STATUS which let you open the whatsapp and chat with people but anybody can see that you are on line or your last conexion. It is easy to install, just 5MB and it doesn't disconex mobile data! NICE APP :)
  4. E
    Eldias Sastra
    Jan 20, 2016 at 2:51 am
    So how did they make money?
  5. V
    Vishal Agarwal
    Jan 19, 2016 at 8:01 pm
    I got a notification thst my expiration date is lifetime and after sometimes I got a notification that said it has rolled back and it showed the date.
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