On an average day, about 13 million Android games are downloaded in India. Contrary to what one might think, less than half of them are installed from Google Play Store. Other gamers go for online stores, where they are sure to find only the most exclusive and premium titles. The newly launched GamesBond is one such store.
Hosted by Mauj.com, GamesBond is a customer-first gaming portal, where gamers can choose from a wide selection of Android games, both by Indian and international developers, by paying a token registration fee. According to Mauj.com CEO Badri Sanjeevi, “GamesBond is a customer first hangout where one can come and discover cool new games.”
A Clash of Clan addict, Sanjeevi says GamesBond promises to bring new games every week. “We believe in the power of curation. So, any game you see on GamesBond is tried and tested by us first hand.” Every Friday, GamesBond will highlight a game of the week.
What gamers want
A research conducted by Sanjeevi and his team revealed that there are about 13 million game downloads in a day in India, or about six billion in a year. “Out of the number, 35 per cent of games are downloaded from Google Play Store,” says Sanjeevi.
“Most young gamers use apps like Xender and ShareIt to transfer and play games,” says Sanjeevi. “A gamer is demanding. There are certain factors he looks for in a game before downloading it.”
Firstly, the game should be engaging. “A gamer likes a challenge; he doesn’t want the game to be too simple. There should be milestones to measure his success,” says Sanjeevi. Secondly, the game should have high-end graphics. “And lastly, he wants to see what other users have said about the game in their reviews.”
“We ensure that GamesBond meet all the requirements. We want the gamers to develop a sense of trust. We want them to believe that if they download anything form GamesBond, they get what they want and even more.”
An ecosystem for developers
“Our USP is that we provide good games and we want to spread the word,” says Sanjeevi. GamesBond is planning to pitch the same to developers at the NASSCOM conclave in the coming month.
“We already have more than 15,000 game developers on our Mauj platforms (GamesBond and Mobango). We want more developers on board and help their games go viral,” says Sanjeevi.
“On our roadmap,” says Sanjeevi, “is building a community for our gamers. They would be able to discuss the games they play and interact with each other in an online forum.”
He adds, “There is a gamer in each one of us. We are here to cater to the gamer in you. If you want great games at the right price, GamesBond is the place to go to.”