Snapchat is reportedly acquiring search app Vurb for close to $110 million dollars, says a report on The Information. However, it is unclear on how the messaging platform plans integrate Vurb with its services. So far Snapchat has refused to comment on the story, and as TechCrunch points out Vurb did not really become so popular.
Vurb says it is more than just a search app. It lets users make reservations, find places, book cabs etc without opening multiple apps and pulls them in a card-like format. Vurb makes suggestions and shows results tailored to what they like, and keeps them updated on trending topics, and is currently available on both Android and iOS. Vurb hasn’t updated on its site about a possible Snapchat acquisition.
Snapchat on its part is gaining popularity and users, especially thanks to its face filters, stories feature. The latter has now been copied by Instagram. Snapchat has close to 150 million daily active users (DAUs), making it bigger than Twitter, according to recent reports. But the app also needs to expand beyond messaging, and the funny face filters and it looks like Vurb could be the beginning in that direction.
Snapchat on its part is the second-most downloaded app in the US after Facebook Messenger, according to a recent survey data put up by SurveyMonkey. The SurveyMonkey Intelligence data was collected in the first six months of 2016 in the US. Snapchat has about 54.5 million downloads on Android and iOS combined, which shows the growing popularity of the app.
Snapchat is also partnering with media companies to look at how it can explore new content. The app has partnered with NBC to bring highlights from Olympics 2016 to its platform. According to reports, this the first time ever that NBC has agreed to share videos of the Olympic games with another platform. The daily ‘live videos’ on Snapchat are created using content by NBC. There’s also a Discover channel that has short videos curated by BuzzFeed.
Snapchat recently launched Geostickers for its platform. These special stickers are only available in some of the world’s biggest cities, including New York City, Lost Angeles, Washington DC, London, Honolulu, San Francisco, Paris, Sydney, Sao Paula and Riyadh. A while back, it unveiled Bitmoji for users. Snapchat purchased Bitstrips – the developer of the Bitmoji- for $100 million back in March 2016. Bitstrips has also released a keyboard app, allowing the Bitmoji to be sent in other chat apps.