Instagram has announced a new way of ordering posts in its feed so that users will be able to see the moments that they care about first. Instagram has first announced plans for this in March, which had prompted a worry among Insta-celebs that they would start to lose engagement on their posts.
Instagram will now order photos and videos in the user’s feed based on the content that the user is likely to be interested in, rather than a chronological order. This will depend on the user’s relationship with the person posting and the timeliness of the post. The new algorithm will rearrange the order of posts to show the “best” posts first.
Instagram said that on average, people miss 70 per cent of their feeds. The photo sharing app says that this new way of ordering posts, which was tested out on a portion of community resulted in more likes on photos, more comments and generally engaging with the community in a more active way.
“With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts,” Instagram said.
In March when the move was first announced, hashtags like #turnmeon and #letsstaytogether had started trending with Instagram celebrities asking their followers to turn on the notifications for all their posts.
Instagram will roll out the new experience over the coming month. The company now reports over 400 million monthly active users with the number of photos and videos on its service have increased as well.