Indus OS has partnered with Karbonn Mobiles. Other Indus OS partners include Micromax, Celkon and Swipe. Indus OS, which is a regional language OS, claims to be number one in the country. It says, Indus OS currently has over 4.5 million users and a 6.3 per cent market share. The first device with Indus OS was launched in May 2015. It comes with Indus keyboard as well, which has the natural ordering of the alphabet. It offers auto-correction and matra-prediction features in 12 languages.
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“Our partnership with Karbonn is a testimony that smartphone brands are recognizing the need for a regional language smartphone ecosystem in India. It is a young homegrown brand, differentiated by its efforts to create a simplistic experience for the Indian users, much like us. They are a fast growing company and we are glad to partner up in the next leg of their growth phase,” Rakesh Deshmukh, co-Founder & CEO, Indus OS, said.
Shashin Devsare, Executive Director, Karbonn Mobiles & Jaina Group said, “As per IAMAI, the regional language user base in India grew 47 per cent and touched 127 million in June 2015. The growing consumption of regional language content on mobile phones is a clear indicator of the need for localizing the Smartphone ecosystem for bridging the gaping digital divide. The partnership with Indus OS is an extension of our efforts towards this end and would play a pivotal role in simplifying the web experience for regional language speaking users further driving adoption.”
Indus OS, the operating system, was launched first as Firstouch, arguably the world’s first regional-language smartphone operating system.