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Indi.com, a social video platform backed by Anil Kapoor, will launch in India on April 28. It has partnered with the casting director of 24 – Roshmi Banerjee – to host online auditions in the country. Indi.com has also collaborated with Universal Music Group, EMI Records India with Mohit Suri and Times.
Anil Kapoor said, “I’m very excited for Indi.com’s launch in India which is starting from April 28. We have a broad array of genres being represented including acting, singing, retail brands, entrepreneurs, fashion, and modeling with much, much more to come. Our launch channel partners are also giving significant opportunities and prizes so we feel very confident that Indians are going to be enthusiastic about coming to India and taking up challenges which suit their interests.”
Anil Kapoor and Roshmi Banerjee will judge the contest and pick winners. The winners of the contest on Indi will get a chance to audition before Anil, for his future projects. Neel Grover, the Global CEO of Indi.com, said “This is our first such endeavor in an international market outside of the USA. Indi is a safe and positive environment for all people to express themselves and get rewarded for it and for all brands to utilize to engage their customers and followers.”
Indi hosts contests by well-renowned industry leaders in entertainment and fashion. Users can pick from challenges posted by Lesle Lewis, Tanya Ghavri, and TFM. Users can participate in challenges by uploading their video on Indi.com and promoting it across social media.