Google Trends has revealed search for word ‘Online Shopping’ has increased in tier II cities in the past 7 day. This includes regions like Tripura, Sikkim, Mizoram, Meghalaya, and Andaman and Nicobar Islands. The analysis was done at 8:30 am today.
According to an Assocham survey, products worth Rs 25,000 crore will be sold online this festive season. The sales are expected to go up in tier II and II as well, apart from metro cities. Online shopping platforms like Amazon, ShopClues, Flipkart, Snapdeal have already announced their festive sales starting October 1.
Google Trends has further revealed that under related query search for online shopping sale has increased by 250 per cent in tier II cities. Also, the search for ShopClues Offer increased by 80 per cent, soon after it announced its ‘Lowest Price Online Challenge’. Snapdeal search stands at +300 per cent.
Offers from various e-commerce platforms include: ItneKumMein from ShopClues, The Great Indian Festival from Amazon, The Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal. Additionally, few e-commerce sites like Flipkart, Amazon and Snapdeal are offering additional discounts for card holders of certain banks. SBI credit and debit card users shopping on Flipkart during the sale will get 10 per cent instant discount on Flipkart. Amazon is offering 15 per cent cashback on app and 10 per cent cashback on site for HDFC debit and credit card users. Citi bank debit and credit card users shopping on Snapdeal during its sale will get 20 per cent flat off.